Did you know roughly 40% of visitors are likely to stop engaging with a website if the content or layout is unattractive? According to several statistics, it’s true.
Investing in your website’s design is essential if you want to keep visitors on your site and engaging with your brand. But, unless you happen to be a pro web designer, to get that dream web page, you are going to need to enlist the help of someone with the skills and tools necessary to create a site that is both beautiful and functional.
So, where do you turn to get truly great web page design for your business?
We’ve got you covered. In this post, we will explore your options for web design, and show you how you can get the best bang for your buck and a site you’re truly proud to show off.
Do You Need A Professional Website Designer?
When you’re ready to create your brand or business website, how do you determine whether you should DIY it or find a professional to design it for you? …And, if you do decide to hire a professional, how do you find the right designer for your project?
There’s so many moving parts in the web page design process that working with an experienced creative who “gets” you and your vision will be crucial.
Here are four signs that you need to call in a professional website designer.
1. Your Time Is Spoken For
Creating anything worthwhile takes time, and that’s especially true for designing a website and all its content. You are unlikely to get the superb results you are hoping for if you rush through the design process, or use a generic drag-and-drop website builder. A customized design that’s been tailored to your unique business is the only way to really stand out from the crowd.
You need to take advantage of every possible opportunity to direct people to your business and invest in your products or service. When you skim or hurry through your website design, you miss out on that important chance to reach your customers. Visitors won’t stay on unattractive sites. They’ll take their money elsewhere.
If you don’t have the time to dedicate to designing your website, have a professional handle it for you. A website developer will have the time and skills necessary to design your dream website. There is no need to try to squeeze designing your site into your busy schedule.
2. You Don’t Know How To Build A Website
Your website is an essential part of your business, and it takes time to get the best possible design for your brand. When you don’t have any experience designing a custom website, creating one that drives results will be especially difficult, particularly if you want to avoid templated designs that look like every other business website on the internet.
A successful website that truly converts takes more than simply whipping something up and hoping for the best. Each element impacts the user experience, so you will want to be sure that each one is perfect.
With no web design experience, it can be difficult to know where to start and even easier to overlook the kind of small details that can really make or break a web page design. A professional website designer will have the expertise to design the myriad of elements for your website and an understanding of how each of those elements will ultimately impact your audience.
3. You Don’t Know How To Ensure Your Website Will Drive Results
Alright, so have a great jumping-off point for your site. You already have a clear vision or design style in mind that you want to emulate with your website. Do you know which pieces of that design will drive the best results? Much of the user experience will be determined by the decision to use specific web design elements, in specific places.
While it may seem simple, adding a short video clip or a persuasive call-to-action (CTA) button can make a significant improvement in how your visitors feel about your website AND your business. If you aren’t sure exactly which elements will drive the best results, and how to use them, an experienced website designer will be a big help to ensure your website has everything it needs to convert, and nothing that distracts or slows it down.
Here is the great thing, working with a website designer can be a collaborative process. Feel free to bring all your best creative designs. A professional will help you transform your vision into not only something that is visually appealing but user-friendly and impactful too.
4. You Want To Stand Out From The Competition
One of the biggest concerns for many brands and businesses when launching a new website is how to make sure that they are able to stand out from the crowd. If you want to get noticed in an ever more crowded webspace, you are going to need a unique website that offers a novel experience for your audience.
Let’s look at the other route, and the one that so many choose. You have signed up for an awesome hosting deal and decide to use one of the templated designs provided by your hosting platform. What an amazing deal right? Not so fast. Sure, they are easy to use, and you could have your business website live in no time. However, those very same designs are going to be used by every other business or brand who made the same choice you did. Many of those brands may even be in your own industry, genre, or niche. That is the opposite of what you are trying to achieve.
A website designer can help you create a fully-customized web page that’s unique to your brand and follows your brand guidelines. It’s the best way to ensure you stand out from the competition and appeal to your audience.
How To Find The Right Website Designer
So, you know why you need a web designer, but how do you find one?
Here are some great tips to help you find the right web page design services for your business.
What Kind Of Designer Do You Want?
Web design is a very saturated industry, and while that’s good because you’ll have several options, it can be a bit overwhelming when you are searching for the best designer for your needs. What’s more, if you’re a startup or solopreneur, budget constraints can make it even trickier to find the ideal solution. When you are just getting started an expensive design agency, or an in-house website design team is usually not in the cards.
So, what are some of the most common options businesses use to get web design services, and which one takes the cake?
Let’s dive in.
The Freelancer
Freelancers and freelance marketplaces are packed with people offering web page design services, and they’re generally one of the cheapest options. Freelance design can also be a somewhat informal process which can be both good and bad.
Professional freelancers will communicate with you often, work around all your needs and desires, and stick to an expected turnaround time on design work. Unfortunately, you can’t always guarantee that you will be working with a professional.
Creating a website is a lot of work, and good web page design is all about bringing together an aesthetically-appealing site with the necessary formatting and layout to provide the best experience and keep users engaged. Not everyone, even those with some design experience, can provide the professional polished results you need.
When you need website design services, hunting for a designer in the freelance ocean can produce varied results. Vetting the designer’s skill, talent, and experience can be challenging, and turnaround times can vary widely, from a week to several months. Additionally, if you require revisions to the design, will your freelancer, or the freelance marketplace limit your ability to revise your website design?
The Design Agency
Web design agencies are another popular option. They’re typically made up of small to medium-sized teams that work together for their clients. The biggest downside to working with design agencies is the cost. They are usually far pricier than working with a freelance designer.
You can often count on them for frequent communication, bespoke customization, and quick turnaround times. However, you’ll definitely pay for it, and when it’s finished, that’s all she wrote. They won’t be there to help you with any other branding needs.
The Full-Service Solution
As the name implies, a full-service solution will provide web design alongside things like SEO, copywriting, and more. They can also be a more economical option when compared to design agencies because they provide several services under one roof.
When your needs extend beyond web design, an all-in-one provider can be a great option. And you can typically count on cohesive communication throughout all the various departments serviced by them.
As you have your customized site designed, you’re likely to need other services, especially search engine optimization (SEO) and copywriting. By working with a company that provides more than just web design, your campaigns will be consistent and housed all in one place.
A monthly subscription from Flocksy can serve all your graphic design and content creation needs, with the professionalism and expertise you need. We can provide a beautiful website designed exclusively for your business, along with high-quality marketing assets, like social media ads, videos, custom brand illustrations, banners, business card design, and copywriting.
And it’s all on one flat-rate, no-contract plan.
Allow us to create a website design that is sure to wow your visitors while you focus on the other important aspects of running your business. We also offer web development services for implementing your design on your domain provider.
We’ll put all your creative services under one roof so that you don’t have to worry about juggling several providers and deadlines with no rhyme or reason. Plus, with us, you’ll get a project manager to walk you through the entire process and keep requests running smoothly.
Getting Web Page Design At Flocksy
With Flocksy creative services, starting a “web page design” project is simple. Use the intuitive dashboard to quickly open the request page by clicking on “Create new project.”
Once there, select the “graphic design project” option and use the drop-down to locate the option for a web page. In the brief, provide as many details and ideas for your website as you can. The more info you provide, the better the designer will understand your vision and be able to provide the best possible results.
Include any references your web designer should use, types of categories and sections that need to be displayed, your brand style guide (or the fonts and colors you want), the pages required outside of the homepage, and a detailed description or sketch of what the overall interface should look like.
Your website designer will create a professional, personalized website that you will be able to test to ensure that it looks and functions exactly as you envisioned. Unlimited revisions are included in every Flocksy subscription. That means your designer will happily work with you to tweak your design until you are 100% thrilled with the final results.
You can also work with the same designer over and over again, so whenever you need another landing page or additional design assets, you can tap the same artist. That means less explaining what you need and who you are, producing better and faster results thanks to the strong working relationship you build with your artist.
Start your web page design project today!