A good infographic can be a powerful marketing and educational tool. Designed the right way, it can not only offer valuable information on a subject, but it can also educate a viewer on a business and how it works.
What is not commonly known is that there can be different styles of infographics-they are not all designed the same way.
Four infographic styles that are sure to improve your real estate business.
Illustration
One of the most popular styles of infographic and for good reason. With a drawing anything is possible and it allows you unlimited creativity. This is a good style to use if you are confident in the artist’s drawing abilities.
Photography
If you are looking for an emotional response from your audience then this is the design for you. As people, we respond well to other people and that’s why using photography can help to invoke feelings from your audience. You don’t always have to picture other humans, just adding photos of real-life images can help with this kind of infographics.
Line Art
This is a great way to keep things simple, especially when explaining a complicated process. This works well if you want to educate someone on how an in-depth subject works, such as how the home buying process. Line Art is straightforward, direct and informative.
Animation
Don’t underestimate the power of an animated infographic. It can be especially helpful for a technical infographic that may otherwise be boring. It’s a wonderful way to add a little excitement, as well as some unique details.
There are other ways to design your infographics, but these are some of the most popular ones. The important thing to keep in mind when designing your infographic is the content and your audience.
If you are in the real estate business then most of the choice of design lays with what you are talking about. When it comes to real estate there are many subjects that are more complicated than others. The main thing to do is research your topic, and make sure that you are working with a talented creative that is able to bring your infographic vision to life.