For many small businesses that are just starting out, it may seem counterintuitive to focus much attention on graphic design. However, in actuality, this is one of the best strategies and early moves for any company trying to expand their clientele and reach. That is because we live in an age when, thanks in large part to online marketing, business and design are growing increasingly interrelated. Now more than ever, companies must rely on the impact of their ads and marketing; and nothing increases visibility and engagement like visual media.
So why is it that some small businesses still struggle to realize the importance of graphic design? Well, in many cases, this isn’t so much a conscious decision, as just a matter of circumstance. When a business is starting out, there can simply be too many tasks for a limited workforce. Much of the time, the focus is placed squarely on increasing income, and business owners fail to recognize the immense advantage that quality design can add to their brand.
Luckily, there are creative agencies out there that allow you to hire professional designers when you need them. This allows you to carry on your business without additional hires or costly contracts with freelancers. Many businesses find that this represents a much more economical option, especially since these services often include revisions at no extra cost.
Why Professional Work Matters
While many people toy with the idea of going the DIY route when it comes to your logo or even website, there exist a giant contrast between amateur and professional design work. Your logo and website are generally the first images you present to your potential customers. Sure, you could technically start out with one logo and later have it redesigned, but having a recognizable, consistent brand image can benefit your brand right from the start – when it needs it the most.
Similarly with a website, you might think you’re saving time and money by putting off hiring professional designers, but you’re also hurting your own chances of making a great impression and driving sales. Even items that might be seen as outdated with today’s ecommerce trends, such as business cards or brochures, can still have a powerful impact on your business – for better or worse. That’s why leading with professionally designed images will pay off exponentially in the future.
Customer Experience
Besides the quality of your services or goods, the most important factor in your client interactions is their user experience. When you’re doing this face-to-face, you have some control, but with e-commerce that falls solely on the design and
performance of your website (or applications). Having a professional designer create your website better guarantees that your clients won’t be faced with frustration and leave without purchasing. The stakes are especially high when you consider that it only takes one to two negative user experiences to lose a customer for good, which can also lead to a larger dissatisfaction and loss of trust in your business.
Outsourcing your graphic design needs can simultaneously save you money, while helping your drive greater sales and increase your business. It may be tempting to put this off until your business is better established, but there’s actually no better time than right now to invest in design. So set yourself up for success and find a professional agency near you!