Videos are now being used more than ever in marketing. During the last few years, we have
seen a rise in videos being used for both promotional and educational purposes.
Many design businesses are advertising video editing as one of their services, and you may be
wondering exactly what that is, and how it can help you.
What is video editing?
Rearranging, fixing, correcting, or changing. No matter what terminology you use, when talking about video it all means that same thing. Editing footage to either color correct, adding, rearranging, or removing visual or audio, and/or transitioning between clips.
What is the purpose of editing?
Before editing, you want to know exactly what you are looking for. Having an overall vision for your final film helps a lot during the editing process.
Four reasons to edit your videos
- Rearrange
Editing can move footage around. Maybe you like a certain part that you filmed, but it doesn’t fit in well where it is. Editing can move that to a new part of the video, while still allowing it to flow well. - Remove footage
Maybe you have too much talking during a certain part of the film. Editing can remove some of that “extra” footage. - Add effects
Even if you don’t notice it, most films have some effects. Sometimes it’s only a filter. Other times it may be graphics, special effects, CGI, or more. - Music
Lastly, video editing includes music. A good editor can help you to choose the right music for your film to create the video mood.
Many people choose to edit their own videos. However, there are benefits to having it professionally done. Not only are they experts, and have experience, but they also have professional programs and equipment that allows them to transform your video into what you envision it to be.
If you are interested in creating a film of any kind then it is vital that you have it edited so that it is both engaging and informative.