- Developing a detailed customer persona helps you craft an email campaign that’s naturally appealing to your audience and more likely to be opened.
- Always aim for clarity and keep your message concise and to the point.
- Get up close and personal with your readers, but take advantage of automation technology whenever possible to maximize on consistency as well as your time.
Generating sales through a strong digital marketing strategy is key to having a startup brand survive past its first year of operation. Though many startups place so much focus on their social media presence, the fact is, email marketing is still the most successful way to acquire new customers. But in order to get the most out of your efforts, there are some important guidelines to consider. So if you’re looking to use email marketing to increase sales for your startup, here are some ways you can maximize your success.
Research Your Customer Persona
One of the best things about email marketing is that it allows you complete control over the content and design of your communication. However, to get the most out of your email campaign, you should know exactly whom it is you are speaking to, and what type of design suits that audience best.
To craft the right design and copy you’ll need to build it around a detailed customer persona. So do some research on existing data and conduct questionnaires of your own. You’ll gain valuable insight into your target audience’s preferences and figure out what it is they’re looking for from your email communications.
Come Up With A Great Subject Line
The quality of your subject line can make or break the chances at having your email opened by the readers. That’s why you need something that will stop your viewers mid-scroll and make them pick your email out of their overflowing inbox.
You only have a few words to get your message across, so make them count and try to impart as much value in your offer as you can. Just take care not to make your subjects misleading, otherwise you’ll risk losing your followers and hurting your brand’s reputation.
Have A Clear Call To Action
Don’t let ornate designs and flowery language detract from your main point. To drive the most engagement, you should put clear focus on your call to action (CTA) and only use design elements that put focus on it, not take attention away. Then use your content and text to drive conversions above anything else.
Put your best offer forward in a clear and concise way, and make sure your CTA carries enough incentive to warrant the effort required from your readers. There should be zero ambiguity about what action you want your audience to take, and why it’s beneficial for them to do so.
Create A Personal Connection
Your marketing emails shouldn’t read like advertisements, but rather, a personal communication from your brand. The more you can make your email sound and feel personal to your reader, the higher your chances at success. Whenever possible, include your reader’s name and send only the most relevant communication according to their customer persona.
The tone of your email should also be conversational and sound like it’s coming from one of your team members and not a corporate façade. This will help forge a more personal relationship between your brand and your audience, making them more likely to give you their continued business and loyalty.
Work Smarter, Not Harder
Although you want your email communications to have a personal feel, you should still take advantage of automation software whenever possible to make the task a little bit easier.
As a startup owner, it’s important to maximize on your time and your efforts, and automating your email marketing can increase your conversions while taking work off of your personal plate.
With automation software, you also don’t have to worry about forgetting to send that email on a Saturday, allowing you to keep up a consistent stream of communication flowing form your business to your potential leads.
Final Thoughts
Email marketing can be a cost-effective, direct way to reach your target audience and grow your earnings, but it requires some forethought and strategy to achieve the most gains for your business.
Researching the customer persona and knowing exactly how to get through to them are the first challenges facing startups entering the world of email marketing. Yet, with some help from technological automation and plenty of consistency your efforts will start generating exponential gains to your sales and bottom line.