The first session of the Finch and Flocksy Webinar series, Creativity Meets eCommerce Strategy, is complete! With over 90 registrants, we had attendees from across multiple industries and more than ten countries! 

Expert panelists teamed up on August 22nd to tackle one of the most critical aspects of eCommerce growth: collaboration. Speakers like Flocksy CMO, George Ryan and Fireside Founder, Drew Himel discussed how a well-coordinated team effort can create a seamless, positive customer experience from start to finish.

“Understanding the emotional triggers at each touchpoint can significantly impact consumer behavior,” George said. “We focus on identifying these triggers and tailoring our messaging and design to connect with the customer on a deeper level, driving more meaningful engagement.”

Mike Mardis, a marketing consultant with Finch, moderated the webinar. Discussing various stops on the customer journey, he emphasized the importance of ensuring equal effort in every area. 

“Any one of these touchpoints could be the one that’s kicking people out,” Mardis said. “All of these are very important. In order to make them work, you have to get input from all over your organization.”

Scott Brandley, founder and CEO of Shopper Approved, shared his insights into crafting your company’s customer journey. He said customer retention and loyalty can be the most cost-effective steps, especially compared to acquiring new customers.

Reviews and social proof, when properly levied by businesses, can be powerful tools to inspire this loyalty. He recommended ensuring that reviews and testimonials are consistent across a business’s web presence. 

“Show your social proof on the website,” he said. “They say, ‘I saw it on their review pages, and I’m seeing it again on the website. I’m in the right place.’”

Himel said his company uses several apps to reward its loyal customers with incentives and bonuses, which leads to customers ultimately spending more money with them.

“It’s so expensive to get customers, so taking care of them is a ‘two birds, one stone’ type of thing. 

Himel recommended eCommerce businesses’ first steps should be to lay a solid foundation across all aspects of their customer journey and in all departments, including sales. The next step, he said, was to find a couple of critical areas to focus on and look for improvements in those areas. 

Sarah Fitzgerald, head of marketing at Flocksy, said customers no longer want a strictly transactional experience with brands. They prefer to know they’re spending their money with real people who care about them. 

In response, she has crafted Flocksy’s social media to feature more personalized content, including how-to videos from creatives, free resources, and best practices for Flocksy clients, from Flocksy clients. 

“We’re fostering more of a relationship among those we call our Flock,” she said. “It’s a community of creatives who want to grow together and learn from each other.” 

Key Takeaways:

• Collaboration is Key: When marketing, sales, and customer service work together, the customer journey can be dramatically enhanced. By aligning goals and communication, teams can ensure that every touchpoint with the customer adds value.

• Optimizing Critical Touchpoints: Identifying and smoothing out friction points in the customer journey is essential for boosting satisfaction and reducing churn. A healthy journey is proactive, addressing potential issues before they become barriers.

• Actionable Strategies: Attendees walked away with practical tips on improving customer acquisition and retention through better teamwork. From streamlining processes to focusing on retargeting, these strategies are designed to make every step of the journey count.

Ready to turn your customer journey into a winning strategy? Stay tuned for more insights in our upcoming webinars! To register for the next webinar on August 29, click here: https://flocksy.com/webinar/?blog1. 

About Finch and Flocksy: 

Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, processes, and technology. Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results. Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.

Have you ever wished that expressing exactly what you want was easier when creating project briefs? Our innovative platform updates, released today, make it easier than ever to ensure your creative team delivers picture-perfect content for your brand every time. 

At Flocksy, the pages you use to create and manage projects are the most important to us. 

That’s why we’re so excited to announce these new features! Without further ado, let’s get into the details!

1. The dashboard looks incredible & is easier to use than ever!

It’s easier than ever to:

2. Introducing AI Assist for Creating Project Briefs

When you are staring at that empty page for project briefs, it can feel intimidating. That’s why we’re introducing our AI Assist feature for Gold and Platinum Plan members! This totally optional feature helps you with text generation and image generation. You don’t have to use technical jargon to explain what you’re looking for — include as much or as little detail as you wish, and we’ll take it from there!

• For text generation, you can type a phrase or idea into the box, and our AI generator will help you turn these ideas into actionable instructions. You can also type straight into the brief text box if you don’t need AI Assist’s help. 

• For image generation, you can help your creatives get a better idea of what you envision by typing a few keywords into the image generator form. All selected AI images will be included in the file section for the creative, with an “AI” badge on them. You can also simply upload your own reference images to the brief directly! 

3. Drag-and-Drop Queue Ordering

Introducing a smoother, more flexible way to stay on top of your projects with Flocksy! This intuitive enhancement allows you to easily prioritize your tasks, ensuring your workflow stays organized and efficient. Whether you’re juggling multiple projects or need to adjust your priorities quickly, our drag-and-drop functionality makes managing your workload simpler than ever. 

4. New Project Brief Options

Important note: Everybody will have to create new briefs with the updated platform to be able to use the copy brief feature, but once you’ve started one with the new portal, you can take advantage of this new feature. 

5. Finalizing a Project is Faster & Easier

If you want to close a project quickly, we’ve got you! Now, you can finalize a project with just one click. You can still leave feedback or adjust your team after you close that project out. 

6. Share Projects With One Click

Are we excited about this streamlining move with our portal? You bet! This time-saving feature is one of our favorites. Now, when you create a project on the platform, you can automatically share it with a sub-user when doing so! No more copying and pasting to email or Slack messages. 

7. Suggested Sizing for Briefs

Not sure what size you need a project to be? Now, the project brief contains suggested sizes for the majority of projects! We’ve included the most-used sizes for everything from web images to email templates. This will help prevent any confusion between you and your creative team and ensure all projects are picture-perfect and ready to post!

8. Stay Updated with the New Account Activity Feed

If you’ve ever felt like you need a minute to catch up on what’s happening with your Flocksy projects, this feature is especially for you. Our new account activity feed keeps you updated on everything that’s happening throughout your account. 

If you have any questions, please feel free to check out our How It Works pages or our Resource Center! Still stumped? Schedule a call with a Flocksy rep or send a message to your project manager. We’re here to help! 

Introducing Flocksy’s Virtual Assistants

Flocksy’s Virtual Assistants (VAs) can do all sorts of things for your company, from scheduling appointments to managing social media to tedious research tasks you don’t have the time to complete.

The best part? Our virtual assistants are the creatives and copywriters you already know and trust at Flocksy. Not only are our VAs amazing digital artists and writers, but they can also help power through your to-do lists in no time. Our virtual assistants can help you with a wide range of tasks, including:

• Writing emails
• Organizing data
• Proofreading long documents
• Managing social media accounts
• Scheduling appointments
• Researching topics
• And much more!

You Can Request AI Services to Speed Up Projects

We’re excited to announce that we’ve begun using AI tools like Midjourney and ChatGPT to speed up projects when requested by clients. These programs can generate text, translate languages, and create images faster than ever before.

For example, if a client would like to speed up our already record-breaking turnaround time — they can request that their creative team use programs like Midjourney or Playground to generate graphics for websites or high-quality assets for videos and ads.

Not only that, but we prioritize staying on top of all the latest technologies at Flocksy by building AI learning time into our work week. This means our staff can use cutting-edge programs like Replicate and the newest AI features in Photoshop and Adobe to craft your content. Learning how to use AI programs to their fullest extent is time-consuming, but not to worry— our team has become experts on how to create prompts across technologies that will get you the final product you’re searching for.

If you’re looking for even faster turnaround times, you can request that your creative team use programs such as:

• Capcut and Opus to animate subtitles and captions
• Veed to create audiograms and voiceovers
• ChatGPT to create scripts, social media captions, or complete research quickly
• LeiaPix to animate images
• Recraft to create vector graphics
• Generative fill on Photoshop to make super-fast edits on images
• Ideogram for exciting typography 
• And so much more!

While AI is incredible at most tasks, our Flocksy team will always review and edit all AI-generated content we create to give it a “human touch.” We can assure you that any AI-requested materials will be reviewed and edited to ensure they are perfectly aligned with your brand and mission every time.

Why We Redesigned Flocksy.com

Our main goal was to create a new website that fully encompassed everything our creative team offers. Because we have SO many creative services, we wanted to make it even easier for clients to find the information they needed about our wide array of creative options and affordable unlimited creative service subscription plans. 

Our new website also makes it even easier for visitors to schedule a demo call with one of our sales managers. Our sales managers and project managers are there to help you choose the right subscription plan AND make the most of our services.

Our Mindblowing New Portfolio

Flocksy’s new portfolio features a variety of projects, including landing pages, animated explainers, and even billboard ads! Now you can get inspired for your next Flocksy project while browsing our latest and greatest work. You can also read real client testimonials and watch our client’s case study videos to hear about how they collaborate with their hand-picked Flocksy creative team to create incredible on-brand content.

We’re proud of the work that we do, and we’re excited to share it with our current and potential clients. We encourage you to visit our portfolio and case studies pages to see for yourself just how talented Team Flocksy really is.

Our Entire Team Came Together to Make It Happen

Our recent website redesign and the launch of our new services resulted from the hard work and dedication of our entire team, and we mean the ENTIRE team.

Our designers and digital artists worked tirelessly to create a visually appealing website, and our developers built a fast and reliable platform. Everyone from our copywriters to the marketing team had a hand in making Flocksy.com the fantastic website it is today

We’re grateful for the contributions of our entire team. These changes would not have been possible without their hard work and dedication. Now, Flocksy.com is a vast testimonial of what we can do (everything).

Check It Out

We’re excited to help our clients succeed, and we believe these new services and our innovative website will help us do that even better. Now, go forth and explore! 

P.S. We're not responsible for any lost productivity due to excessive browsing of our new website. You've been warned!