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Benefits of Hiring a Copywriting Team

benefits of hiring a copywriting team

If you’ve read anything about copywriting, whether it was on why you should hire a copywriter or what copywriting is, then it probably goes without saying that you need a copywriting team for your business. And that is true. But more than just a team, you need an excellent team that can help your business with every bit of content your website or blog might need. You’ll even need one for social posts, brochures, etc.

 That’s a lot for one team to handle. How do you find the right people to work on your content, and how can you be sure you’re getting the most bang for your buck?

 In this post, I’d like to talk about what a copywriting team is, what you should expect from a great team, including four examples of good marketing material writing, and how to manage a successful team. I’m sure if you’re still on the fence, they’ll convince you that you need a great team for your business.

What is a Copywriting Team?

A copywriting team is a group of individuals who can all work together and with you to create content for your website, blog, social media, ads, banners, and more. They possess the skills and experience to create SEO content that not only attracts readers but also converts, engages, and keeps people browsing your site.

Importance of Copywriting in Digital Marketing

You know that copywriting is important, but why is it crucial for marketing, and why can’t you just do it yourself? Here’s why you should strongly consider one for your content.

Increase Your SEO

Long-form, original, and high-quality content is a standard among top-ranking websites. When you work with a good team of copywriters, they’ll meet SEO requirements and look at ranking trends to ensure your page reaches the top of the listings.

Help Visitors Recognize Your Brand

Professional-looking website design isn’t complete without the content to fill it up. When you look at a page that barely has any copy, it almost looks like spam, and it certainly doesn’t look like the company put much time and effort into it.

 You want your site to teach visitors about your brand, give them a sense of your personality, and connect with you personally. Whether your visitors are shopping, looking for helpful information, or looking to establish trust with your brand, high-quality content is how you help them.

Make & Save Money

Evergreen content is a huge aid to your long-term marketing strategy. Potential customer traffic will still be directed to the page long after you’ve posted it, especially if you keep it up to date. What’s more, if that content is truly high-quality, it’ll compel action like sales. Quality content is great for your ROI and pays for itself, often double and triple.

 So, what makes good marketing content? Let’s take a peek.

Four Examples of Good Marketing Material:

One: Newsletters and emails are a foundation of marketing for any business, but they can be a challenge to write. Do you make them fun and have plenty of calls to action? Or do you prefer to have them more business-like and allow them to speak for themselves? Well, copywriters can take the load off your shoulders because they can write it for you and communicate your message to your target audience.

Two: Writing a blog post can be even more difficult. You need to consider so many different aspects, such as how to format it or what tone to use. They’re time-consuming, and it’s more than likely that you don’t have the time to put together a blog post with all the necessary research and editing. That’s where a content team becomes your marketing BFF because they can take your links and what you want to say and create a well-written and engaging post. Then all you have to do is add some images and hit publish.

Three: Every business uses ads, but how do you write the perfect campaign? An advertisement should make people want to stop and read it, then follow through with the call-to-action. An excellent content team can help you do that! They have the experience and knowledge necessary to get those link clicks and convert text into a sale.

Four: Of all the things we talked about above, this is perhaps the most important because it’s where everything begins- web pages. Your marketing efforts won’t pay off if you have good copy everywhere but on your site. That’s why you need someone who can not only write good but fantastic copy, and a good copywriting team can do just that. They can build content for your site that communicates your message, educates customers about a product or service, and engage your visitors.

outsourcing a copywriting team

Outsourcing to a Copywriting Service

Copywriting, as you can likely now see, is a full-time, ongoing process that your business will need indefinitely. Hiring a professional copywriting service can help you create quality content without going through the long, stressful hiring process. Your copywriting team can handle your copywriting workflow without disrupting your business flow.

The copywriters at Flocksy have a great track record for delivering quality content that you can rely on to deliver your message and promote action. Your dedicated project manager oversees each project, and you’ll be able to chat directly with the writer assigned to your project if you have any questions or concerns.

Moreover, the brand buckets mean you can attach a style and brand guide once, and our writers will have access to it with every project. Our writers are professional, vetted, and have experience with SEO content marketing, emails, blogs, ads, and everything in between. They’ll send you the files once the project is finished, and if you want to change anything, you’ll have unlimited revisions to get it just right.

A quality, comprehensive copywriting service is the most effective way to boost your content output while you continue handling all the other important parts of running a business.

But what about hiring a freelance copywriter? There are several pros and cons to each. Let’s discuss those now.

Is Hiring a Freelance Copywriter Worth It?

You’ll have a lot to consider when you’re looking to delegate your content work. As the business owner of a smaller company, the content creation may have fallen on you, and taking up that task is commendable. However, it’s typically best to have a professional writer do the writing. But who do you choose?

Should you reach out to a freelancer or contact a copywriting service? There can be pros and cons to either approach. With freelancers, you’ll find them on platforms like Upwork, LinkedIn, and more. There will be writers for every type of content piece, and you’ll be able to see if a person has experience with the content you need.

In general, here are the pros and cons of working directly with a freelancer:

Pros

  • More affordable. Because you’re just paying for one service and one job, it’ll typically be cheaper to pay a freelancer for a single project. You won’t be paying for an ongoing service that may or may not include other services in addition to copywriting. That said, an experienced copywriter can be more costly. They may even charge upwards of $75 per 1000 words.
  • Fast results. Assuming you find a writer quickly, they’ll typically be able to produce your content in 24-72 hours. They’ll receive instructions from you, your approximate or firm deadline, and get to work. 
  • Flexible adaptation to your requirements. You’ll be able to teach the freelancer what you need, and if you establish a connection with them, you’ll essentially have your own copywriter without the in-house hiring.

Cons

  • It’s hard to find a good writer. There are thousands of writers to choose from on those freelance platforms, so you’re bound to find a good one quickly. Right? Well, that may not always be the case. To be a good writer for your company, they’ll need to: a) understand your field, b) adhere to deadlines, c) often excellent communication, and d) submit objectively well-written articles. They do exist, but you’ll certainly pay for top talent because they know how valuable they are, which can translate into higher costs and a lot of time spent looking for someone.
  • The quality of articles without an editor is unreliable. Editors and proofreading are a must. No matter how talented the writer is, they’re bound to miss something in their writing because the writer will have an inherent blind spot since they know what they’re trying to say. Adding an editor to the process can cost more. Still, it’s necessary if your freelancer doesn’t already work with one, particularly if you’ll be delivering several projects to them with tight deadlines.
  • A lot of effort. Looking for the right author and communicating your needs can be almost as time-consuming as looking for an in-house employee. The whole reason you’re looking for a freelancer is to save time, not spend even more of it focused on only one task.
  • Freelancers can overlook technical tasks. In some cases, technical requirements such as reference sheets or formatting can be forgotten by the freelancer. What’s more, if you have a specific program or tool you use for your content, and they don’t have it, you might spend a lot of time translating their documents into the format you need.
planning copywriting team

Is a Copywriting Service Better Than Freelancers?

Working with a copywriting service or company can provide other benefits that working with an individual copywriter or freelancer can’t.

A copywriting service team will typically consist of writers, experts, a quality assurance manager, and a project manager. Because of the included checks and balances, many prefer working with a service for the following reasons.

5 Factors That May Make You Want to Work With a Copywriting Service

  • There’s a delegated process. The copywriting service will choose professionals to hire and control the ones who get to work on projects with them. They’ll vet their creatives and typically choose only those that show dedication to their work. As you can guess, subsequent content creation is of high quality. That’s what we stand by at Flocksy.
  • Consistent quality. By the end of every project you submit with Flocksy, you’ll have excellent content that meets SEO requirements as well as any specific needs you assign. You get this because the writers that come to work for us every day always put quality first. That’s why we hired them.
  • Ease of communication. Writers and clients think about and speak about content differently. You might not be able to explain what you’re looking for using their copywriting terms. Thanks to the regular communication between you and the project manager and writer, you’ll enjoy a stress-free project process. You’ll be able to use Loom video messaging to describe your project if that’s easier for you, and you can always go back and forth with the writer through chat. Our Zapier integration also makes it easy to get updates on the apps you use most.
  • You won’t need to explain technical requirements. Thanks to our writers’ experience, you won’t have to explain your formatting needs more than once. They’ll understand SEO requirements, what social posts need, how to create compelling landing page copy, etc.
  • There are guarantees. Flocksy strives to develop long-term relationships with our clients and values our clients greatly. Should any disputed situations arise, we’ll always work hard to resolve them. Moreover, we only work with qualified professionals, and if quality ever becomes an issue, you know we’ll deal with it internally.

An additional note about edits: Freelancers may not offer revisions as readily as a content team. While it may be doable, it’s not always clear how many revisions you can request. With a copywriting service, revisions will often be considered part of the process. Here at Flocksy, you’ll get unlimited revisions to ensure your content is just how you want it.

Conclusion

A copywriting team can make your words come to life. They understand how to write the best copy for any situation that will help make your company or brand look amazing while making it eye-catching for website visitors. Whether you have a big company or run a startup, a good content team can help you by writing engaging and informative content.

When you’re looking for a copywriting team to help your business, look to Flocksy for great content from highly-qualified professional copywriters. You’ll get unlimited projects and revisions. Allow us to help you get your content just “write.”

Why You Need Copywriting

One thing that we haven’t got around to talking about on here is copywriting. I thought that this post might be a good time to talk about the benefits that good writing can have, and why your company needs to be hiring copywriters.

There is a multitude of reasons why your business needs copywriting, and copywriting might just be the missing piece to your website or blog that will allow it to go from great to fantastic.

In this post I’m going to give you 3 reasons why your business should have a copywriter, and what you gain from it. When I’m done I’m sure that I’ll have you convinced that what you need is for your website to be successful is the services of an experienced and talented writer.

Three reasons why you need copywriting:

One: Imagine how much nicer your website could look. I know your website already looks amazing. However, having a copywriter write copy for your blog or website, could really make it look fantastic. Not only are you having someone give an outside approach to your content, but they are also experts. They know how to craft content that draws readers in and engages them. You supply the content and they create something that is not only well-written but is interesting as well.

Two: Time is always the thing people are running out of, especially if you own a business. So, copywriting can make it so you, as a business owner, have much more time to do other and just as important things and still get amazing copy for your website and blogs. All in all, time is money, and hiring a good copywriter can save you time and money.

Three: Copywriting doesn’t just fall under creative content, but also companies such as Flocksy offer such things as editing copy and rewriting, that way if all you have is the rough draft of your own work, the writers can edit and proofread it for you.

Copywriting is useful for many things and if you haven’t given it a try, then you should, because not only is it good for your business, it’s also useful. Here at Flocksy we offer copywriting and so do many other places such as Freelance. Copywriting is just the thing to make your website stand out in not only design-wise but also in writing. Copywriting can help you really tell people about your business, and communicate your goals and mission. It’s a tool that allows you to engage your audience in a way that you might not otherwise be able to.

Instagram Beginning To Hide Post Likes

This past week Jane Manchun Wong, a reverse engineer known for finding new features and changes hidden in the code of popular social apps, made a shocking, and for some, somewhat unsettling announcement. Instagram is considering hiding post likes from viewers.

While the site will navigate as normal, the only thing missing will be the likes visible underneath the post.

Wong posted screenshots and said, “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.”

And then, according to Instagram’s spokesperson, “Exploring ways to reduce pressure on Instagram is something we’re always thinking about,” and one of the main ways that stress is induced is by a feeling of competition that comments and likes raise when compared to other accounts.

Instagram has also hinted at possibly even making it more difficult for the account users to view and count their own likes, by showing them a list, that they would have to total up themselves.

What does this mean for the future?

For many, this presents a unique issue, the main one being that influencers and businesses rely on their engagement to allow potential sponsors and consumers to see how well they are doing, and they may now be at a loss. How will they prove their popularity to everyone? Since many accounts long ago began “buying” followers, the only way to actually know how large an account’s reach is through their engagement. Take that away and what do you have left?

When does this happen?

Instagram has said that as of this week they plan on testing this new method in Canada and see how it is received. I’m sure they are not half as eager to find out as the one billion users that use the app on a daily basis.

Four Ways To Build Your Social Media Following

If you own a business than there is a good chance you’re advertising and an even better chance that you’re using social media as a way to promote your company and brand. However, sometimes it can be hard to build a good strong following for your business on social media, so how do you go about doing that? Well, there are quite a few ways that you can go about building your business’s social media following. Down below are four ways that you can apply, just to start with.

Four ways you can build your social media following:

1. Host a giveaway: Hosting a giveaway on one of your social media platforms can be a great way to build your social media following. Give away something exciting and that everyone would be interested in winning. That way it will generate lots of interest, and if following your account is one of the requirements you will gain a lot of new followers.

INTERACT:

2. Follow accounts back: When people start to follow you, you can follow them back. Sometimes people tend to like it if they feel like the interest is not one-sided. Every business has had times when people start to follow them for a giveaway or something and then a few days later unfollow them, am I right?

This way they will feel like you saw that they followed you, and then you followed them back. This can be a good way of helping you to create a relationship and help to decrease your follower loss.

3. Reply to people’s comments: No one likes to comment on a photo or video and not get a reply. If you’re not replying to comments, then people aren’t going to want to discuss and interact on your posts. So, in order to make sure that people are interacting with your posts you have to be replying and socializing as well. Not doing so could cause people to stop following you and stop interacting on them.

4. Post good content: Posting good, engaging content can really make the difference between someone following you or not. So make sure you’re posting photos and video that will make people want to follow you. Some things to avoid are controversial (let’s leave the politics at home), negative (no one likes to hear about the lousy weather), or questionable (let’s not air dirty laundry) content.

Building up your social media following is something that every business should be doing. Because gaining followers overnight is not an instant thing. It takes time and focus.

One last note. Yes, you can BUY followers; however, we highly recommend against it. Buying followers is not the same as gaining real-life people that are interested in your company, product, service or brand. They are not invested in you and are not going to increase your traffic or sales.

So, please, don’t even look into buying followers. Stick to the real thing.

3 Ways To Update Your Website

If you’ve had your business for more than five years than it’s probably time to give your website a new look. A fresh look can make your site look brand new. How do you do this though? How do you give your site a whole new look without changing what your business model? Down below are five surprising ways that you can use to give your website a facelift. If it’s something that you are planning on doing in the near future, then keep reading, because in this post we will cover that and much more.

Resign The Pages On Your Site: Redesigning your website can give your website a new look without doing that much work to it. Changing the colors and the layout just a little bit can make a huge a difference and give your site the fresh look you’re looking for!

Update Your Logo: If you have had your business for a while, then you should consider updating your logo. You can update your logo without changing it that much, which means it will still look like your logo and be easily recognizable. You can hire a designer to create some simple logo mock-ups for you to see if you like them. It can be easy and quick!

Update Your Copy: Updating your content can be a good way of giving your website a new look. Write some new, engaging posts, and try to including some trending topic or news. Perhaps give it a newish layout. When you update your content it gives you the chance to add anything new in there that you maybe wanted to but never got around to.

These are three easy ways that you can update your website and make it look fresh and new without doing too much to it. By changing small things on your website you can make your site look almost new. Which is something that every business should be thinking about.

Not changing your site occasionally may make visitors believe that you are not updating the content regularly. It never hurts to give new things a try, and when it comes to web design and content, improving and changing things up is always a plus.

Why Your Business Needs Graphic Design

Happy Friday! I know that lately we have been talking about a number of different subjects and I was thinking that maybe today, as we head into the weekend, we should talk about why your business needs graphic design. I thought this might be a good subject to talk about because I have talked about graphic design at great length, and have never really talked about WHY your business needs it.

Let’s get started!

Graphic design, website development, and good copywriting are just a few of the known things that your business needs to look professional, and be successful. There are so many reasons to have a good outlet to get your graphic design work done when you own a business. If you are unsure whether your business needs graphic design or not, read below three reasons why your business NEEDS graphic design, and it’s not an option.

One: First off, if you want your business to look like the company you know it is, professional, efficient, and productive, then you need graphic design and you need good graphic design work done. Whether you need a logo design or a banner. Remember, your website is going to be the first thing people see when they go to your site.

Two: When you use graphic design for your businesses, you succeed in making your website look like you want it to look. You can have a website that looks like no other one, because you simply had it designed your way, and in the style that fits you and your company. The graphics that design your site are a statement of you and your brand, and make it unique to you, and only you.

Three: I will leave you with this last one. When you use graphic design, no matter what it is for (a logo design, a banner ad, or a flyer) it will look like yours and no one else’s. Because the design was especially tailored for you and your business, created it to fit your style of site, and your brand.

You want everything about your business to be unique to YOU. And that is what a good design company does. They create designs that are one-of-a-kind. I firmly believe that every business should have graphic design help to make their business unique to them.

5 Tips For Creating A Good Blog

Starting a blog for your business can be hard, not only trying to come up with good content and making your website a page that people actually want to read and return to, but also the fact that you are adding an extra job on top of your busy workload, since your blog is probably not at the top of your list of stuff to do for your business, am I right?

However, a blog can be a very good thing for your business. So your blog should be a top priority for your business. Some questions that might be running through your head right now are “How do I find the time?”, or, How do I create engaging content?”, and probably lots more.

Well, today I’m giving you a short list of some very basic stuff to keep in mind when starting a business blog, creating content, and engaging readers.

5 Things To Keep In Mind When Starting A Business Blog:

One: This first one is pretty simple and easy to follow because it should already be something that you follow when blogging. That is to come up with a number of blog posts you want to post a week and then try to have days that you post on. For example, say you want to post two posts a week and you want to post them on a Monday and a Friday. Then pick those days and make sure to post every Monday and every Friday. It will help let your readers know that there will be a blog post on those days when they come to check out your blog. Consistency is key!

Two: Have a variety of content on your blog. Don’t get stuck on one subject and nothing else. People like to see a selection of content so that they can read about different subjects without having to leave your blog. Remember, don’t be overwhelming though. You don’t want your blog scattered and random. Choose no more than about six topics to write on.

Three: If you run out of ideas for blog posts then it’s okay. Do not worry, because all you have to do is write about something that is happening in the business. There is so much that you can write about when it comes to a post about your business, and it’s always a good back-up topic.

Four: Not posting is not an option. If you can’t find the time to write a post than hire someone to do it for you. It doesn’t matter who it is, as long as they write well, and understand your business and blog topics. Posting less than once a week is not an option.

Five: Last, yet not least, remember to keep your content simple. When we start blogging, we can tend to get a little carried away and write a 1,000+ word blog post on a subject that might be boring. Believe me when I say that a short 350-word blog post on a simple, easy to read topic can go just as far, if not further. All to say that when starting, a 350-500 word blog post is probably going to be the way to go. No one is interested in a long-winded article. Short, sweet and consistent is the key to good blogging.

Blogs are great for businesses, and every company should have one! Don’t worry if you’re not sure exactly how to create one or what to write, because I have you covered with these super easy tips to keep in mind when starting a blog for your business. Follow them, and I’m sure that your blog will turn out amazing!

Facebook For Your Business

Right now Facebook is one of the most used social media platforms that businesses are using, and why wouldn’t they? Facebook is a great platform to start with if you want social media platforms to boost your business’ online traffic! If you don’t agree with me that businesses should have at least a Facebook account for their business, then continue reading this post to hear some reasons why businesses need to have a Facebook account. And once you’re done, you can tell me if you still disagree.

Four reasons that Facebook is great for your business:

One: I would say the pretty much the best part of Facebook is the Messages! Why? Because it’s helpful in so many ways. You can answer quick questions such as event times, sales, discounts, and general info. You can also connect with people who could be possible future clients for your business by creating a personal connection.

Two: Unlike Instagram and other social media platforms, Facebook makes it so you can build a community with your page follows. You get to know what your followers like, and their interests. You can better learn what makes them keep wanting to come back again and again. And I’m pretty sure that if you ask any good business person that, they would say the first thing to advertising is to make sure that you are posting content that is relevant to the stats and interactions you see on each post (that’s all made easy by Facebook to track that helpful stuff).

Three: What about the live video? That’s pretty great, isn’t it? Well, we think so, because it can serve so many purposes. Do a new product drop, a short “around the office” or a Q & A time. Customers love to connect with companies online, primarily through social media, and they see behind the scenes.

Four: Facebook gives you the ability to put your business out there and right in front of your future customer’s eyes. You can generate new leads with a simple click of a button. It lets you reach hundreds of potential clients within one touch, no talking, no trying to sell. You simple just write what you have to say and put the photo or video you want and then push publish on it. Then answer any feedback that might come in and interact with your followers.

Interact is the name of the game, right? Yes, interacting with your customers is very important and where to better start than with Facebook? We are in a day and age when formal is out. It’s all about being personal, building connections, and owning your brand. And Facebook offers all that. It gives you a one-on-one that is harder to achieve than with other social platforms, because of the many ways that there are to interact with your customers.

So, if you don’t have a Facebook account for your business, then you need to get one because it will open up a whole new way of getting your business out there and known.

3 Tips On How To Give Your Blog A Fresh Look

If you own a business, then there is a good chance that you are going to want to create a blog for it. And when comes to a blog for your business you’re going to want to make sure that it is a good one that people want to visit. Maybe you want to do that but don’t know how, if so then read the tips down below to find three good ways that you can make your blog one that people keep coming back to.

Here are a few ways that you can improve your blog (if you already have one) and make it one that generates interested readers and traffic:

One:  Hook your Instagram account up to your blog. You can either have it on the sidebar or you can use it as a banner across the top of your blog. It will show your 3-8 most recent posts from your account and people can click on the photos and it will take them to that post of yours. It makes your blog look better and it helps promote your Instagram account at the same time!

Two: Change up the background of your blog every once in a while. It will give your blog a new look and make it different without having to really do anything different.

Three: Make sure that you have a photo and an about section on your blog. It will help make your blog feel more personal and not just some person writing content that no one ever sees. It will also make your blog stand out and you as the writing will stand out as well!

When you have a business blog you want to make sure that it is a good one, because if you want a blog that people are going to want to read and keep coming back to, then it has to be a good one. Keep these super fast and easy tips in mind when you are thinking of ways to increase your blog traffic and give your blog a fresh look!