Flocksy Case Study
How Flocksy Helped Dale Roberts
Turn His New Podcast Into A Lucrative YouTube Channel
Dale L. Roberts has been revealing the complexities of self-publishing and sharing his knowledge on YouTube since 2014. Not only is Dale a successful content creator, but also an international #1 best-selling author who still publishes books to this day! His catalog of self-published books includes books on self-publishing, fitness, and healthy eating (some of his books have even been translated into 5 languages). Keep reading to hear all about how Dale built his self-publishing empire and why he’s never leaving Flocksy.
About
Dale L. Roberts
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Dale L. Roberts
Founder of Self Publishing with Dale Roberts
“I never thought that [Flocksy] could have transformed my business so quickly. I’ve never considered myself [an agency] because I’ve always had that stigma of looking at myself as an agency. Now, I’m not afraid to say, “Here’s my price.” “
The
Story
He’s appeared on numerous YouTube channels and podcast interviews but felt driven to seek out an even broader audience to share the value of self-publishing books. Because of his deep desire to share his love of writing and publishing, he started his podcast: “The Self-Publishing with Dale Podcast.” While branching out, Dale realized he needed help managing his two YouTube channels and growing content demands. Luckily, he had previously used Flocksy when he was affiliated with another YouTube channel a few years before and knew they were the obvious choice to help him expand his reach.
The Challenge:
“I Can’t Do Video Editing Anymore”
Dale Roberts LOVES being creative. That includes creating videos, writing books, and even graphic design! The only issue with being creative, is that you have to choose where you spend your creative energy. For Dale, he would prefer to spend it recording videos, running self-publishing seminars, and writing books to help his followers better themselves and their writing skills. When his first YouTube channel started gaining a following,
Dale realized he was spending too much of his time editing videos. So, he took to Google to find a video editing service — “The funny thing is, I discovered you guys originally when I was looking for a video editor. There was a service I was considering, but your ad popped up. Normally I’m kind of a rebel… but I was like, ‘Let’s hear them out.’ I clicked on [the ad] and saw that [Flocksy] was absurdly affordable. And I saw that Flocksy did YouTube thumbnails, video editing, blog writing, and even manuscript editing. I was like, ‘yeah, we’re going with Flocksy!”
The Solution:
“[Joining Flocksy] was about getting some of my time back, also some of my sanity.”
When Dale parted ways with the first YouTube channel he founded, he ensured he was given “custody” of their Flocksy account when he left. Why? Because he couldn’t imagine life without his team of video editors and graphic designers at Flocksy — especially his favorite graphic designer, John: “John gets me. We’ve been working with each other for like two years now, and I can give him the shortest briefs, but it will come back like he read my mind.”
Not only does Dale love the YouTube thumbnails and book covers our graphic designers create for him, but he also loves the “time freedom” he’s received to complete preferred activities — “Flocksy affords me more time to do things that I enjoy doing. I could probably be drafting another video. I could be writing another post. I could be writing another book, putting together a Kickstarter campaign, and not having to worry about the graphics. So what [Flocksy] does is it affords me more time freedom.”
The Results:
“I Was At 808 Followers, Now We’re At 7200!”
“I started using Flocksy on February 19th of 2021. And here we are on August 2nd of 2023. In 2021, my main channel had about 45,932 subscribers. You skip forward to now – it’s somewhere north of 87,000 subscribers. So it’s nearly doubled in that time. And I’d like to blame you guys to a certain extent… but [my podcast channel in 2021] wasn’t monetized and had 808 subscribers. I was at 808 followers, and now I have 7,200. I’ve used Flocksy’s thumbnails for a while, since 2021, so we can directly blame [Flocksy] for this growth. I also went from getting $0 per month in ad revenue to now getting about $500 per month on that same YouTube channel.”
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