So you want to break into the world of copywriting? Then, read this guide to the 10 best resources for copywriters! These courses are taught by veteran copywriters and packed with templates and tools galore so you can write copy like a pro!
Understand how to appeal to your audience and draw them in with just a few words. Plus, learn how to write attention-grabbing headlines and copy that compels!
Work from anywhere and set your own hours while making good money in a career that’s always in demand? With those kinds of benefits, it’s easy to see why freelance copywriting appeals. And the best thing about copywriting? You don’t need a degree.
In this article, you’ll find resources to teach you:
- What your audience wants and how to give it to them
- How to write copy that converts
- How to build your copywriting business from the ground up
Maybe you’re just getting started copywriting or maybe you’ve been at it for a while now. Either way, here are some invaluable resources to help you take your copywriting to the next level.
Blackford Centre
No, you don’t need a degree to write copy, but a little certification can’t hurt, right? That’s why the Blackford Centre offers a Diploma in Copywriting. Their course consists of videos, challenges, and assignments for actual clients. So, you can learn the art of copywriting while building your portfolio.
Udemy
Udemy has courses on virtually everything, so of course they have some great options for copywriting. Here are two:
The Complete Copywriting Course is specifically for copywriters. You’ll learn how to write winning copy and build a steady income. With the course, you get numerous copywriting tools and templates. Plus, you’ll learn persuasion strategies from successful, established copywriters.
Secret Sauce of Great Writing is a more general writing course but still valuable for copywriters. The course is taught by Shani Raja, a former editor in the Wall Street Journal. By the end of the class, you’ll know the 4 vital ingredients of excellent writing.
The Copywriter’s Handbook
Consider this the Bible of copywriting. Go to Amazon and get your copy for only $12.79. With this book in hand, you’ll have a clear-cut guide to writing compelling copy. The book includes tips on boosting landing page conversions and tricks to building lead magnets that actually work. At only $12.79, that’s a bargain!
Copyblogger Pro
Copyblogger is an invaluable resource. It does require a membership, but the value for the money is unbelievable. If you opt for the yearly membership, you’ll get new content each month and unlimited access to everything on the site.
Mentors are available to guide you through the site and help you perfect your craft. With your membership, you get the chance to talk with other copywriters and learn more about your trade. Out of all the resources for copywriters, Copyblogger Pro offers the most. You get education and support. Plus, the membership is refundable if you aren’t satisfied.
IDM
The Copywriting Masterclass by the Institution of Data & Marketing teaches students to understand their readers. Students learn the psychology behind how readers engage with copy. Armed with an understanding of how their target audience’s brains work, copywriters can push readers into action.
Copywriting for Beginners
This class by SkillShare is another great way to invest in your writing. This class teaches you to engage readers from the first word. The class is only 60 minutes long and broken into 16 short lessons. From writing attention-grabbing headlines to how to combat writer’s block, this is a crash course in all things copywriting.
Kopywriting Kourse
Kopywriting Kourse by Neville Medhora is a series of videos available on YouTube. On Medhora’s channel, you’ll learn how to stay productive, which is always a challenge for the self-employed. The course also includes a rundown of the most common mistakes new copywriters make and how you can avoid them.
HubSpot Academy
If you’re not ready to shell out a bunch of money, try this free option through HubSpot Academy. There are multiple classes to choose from, so you can pick what best suits your needs. At the end of each class, you get a certificate of completion (at no additional charge).
QuickSprout
If you just need a quick rundown of the copywriting basics, check out this article by QuickSprout. Using classic ads, this article teaches beginners how to persuade like a pro! It includes guidance on how to find clients, write solid product descriptions, and more. This article is aimed specifically at beginners.
Copyhackers
Copyhackers is another free resource. They have checklists and worksheets you can download. Everything from working your audience’s pain points to streamlining your writing is covered.
Conclusion
Copywriting, like anything else, is a skill. And it’s a skill that only improves with practice. These ten resources are a great place to start. With these resources, you can build your portfolio, win repeat clients, and build a successful copywriting business.