Instagram has become part of our daily lives. As of 2023, there are over 2.35 billion active users, and that number is only expected to keep growing. Just like Instagram can keep you updated on your cousin’s latest trip to Cancun, it can also help you discover new companies, shops,…

Is email design worth spending your advertising budget on? Well-crafted emails can hugely impact your company’s reach, lead generation, and more - sounds like a great investment to me! That being said, designing a great email takes a lot of skill and experience. Think about all the emails you’ve gotten…

Anyone using Pinterest is typically looking for inspiration or something new. It’s a platform that inspires users to make their next purchase while they search for new recipes, summer outfits, and DIY home improvements — 80% of pinners discover new brands and products on Pinterest each week! At Flocksy, we…

A recession may be just around the corner. That's scary news, especially after more than 2 years of dealing with a pandemic. Not only is marketing a critical investment during a recession but it also can be your saving grace! Check out our article for some helpful tips on how…

If you own a small or large business, you know the importance of effective and eye-catching marketing. But as your company grows, you may find yourself out of time and resources to post on social media frequently and with a clear and defined purpose. When you find yourself in this…

Sales and marketing are usually used interchangeably and, when told that you need to ramp up one or the other, it can be easy to confuse the two. However, these two are different and, although they have similarities, they mean different things. Although sales activities and marketing efforts look similar,…

Lots of businesses are using YouTube to market their brand. This free video platform is among the most popular in the world. However, before you make your own profile and begin to post videos, there are a few things you need to know. Follow these six guidelines to help your…

One question many marketers ask themselves is “how can I get my emails opened?” While there are plenty tricks out there, we recommend a thoughtful approach that focuses on communicating with those subscribed and giving them something valuable or tangible from the beginning so it pays off at the end.…

Many business owners find it difficult to distinguish between branding and marketing. While both are similar and have the same overarching goal of helping the company to grow, there are many ways the two are differentiated. In marketing, the focus is on driving sales. A company will develop a marketing…

Social media is an invaluable platform for companies all over the world because it allows them to engage and interact with their customers in a way previously unthought of. There are certain best practices to follow when using social media, however, as engagement and interaction don’t just happen; your brand…

Instagram is a great place for businesses to post content and make their audience aware of new products and services. It’s also a great place to interact and engage with their audience but starting engagement and improving it are two different things entirely. There are several ways to increase and…

In the digital age, a relationship with the media is crucial to getting your business out in the public eye. The process of building this relationship is the core of media relations. Not only does this build a valuable connection with people who can improve your reputation in the community,…

Your Facebook timeline is the foundation of your content on this platform. Think of your Timeline as a full record of your company’s digital history on Facebook. When a user visits your page, they can scroll back through previous posts, learning about your brand and seeing if you’re a good…

As much as 93 percent of internet experiences begin with a search. Think about how often you turn to your favorite search engine, whether it’s to find a hot new restaurant or to get the answer to your burning question. Right now, people are searching for answers to their questions.…

In today’s world, we spend a ton of time emailing. It’s one of the most common forms of communication, with an estimated 246 billion emails sent every single day. It’s also a surprisingly effective marketing tool, especially when a company uses their email marketing to authentically and professionally communicate with…

There’s no bigger or more unforced error a company can make than driving away its customers through poor customer satisfaction practices. In a time when other businesses are doing all they can to retain customers and attract new ones every day, your business should be doing all it can to…

Content marketing has caught fire in recent years as a way to turn heads and attract the maximum number of eyes on your business and the products and services you sell. Content marketing is not always, easy, however, and takes years of experience and expertise to learn and master. Google…

Companies are flocking to social media like never before because it allows them to interact and engage directly with their customer base. Social media is a powerful tool that can increase sales and create connection and intimacy between brands and their customers but using social media platforms is not as…

In today’s busy markets and saturated social media landscapes, you must stand out from the field to be noticed. Whether you’re showcasing the large-scale distinctions between brands or highlighting yourself among your peers at work, you’ll find success when you stand out to decision–makers. You can authentically promote yourself and…

As the world’s most popular social network, Facebook is an excellent place to engage with your business’s target audience. Nearly 2.8 billion people are on the platform, which offers many ways to post and interact with multiple types of content. If you’ve spent any time on the platform, you’ve seen…

You have a fantastic business idea and now it’s time that the world knows it. You need customers, which means customers need to be able to easily find you. Many people who are searching for a specific product or service will turn to their favorite search engine to find answers,…

Companies are frequently starting to take greater advantage of social media, and one of the best platforms used to boost sales and engage with clients is Instagram. Instagram is unique and engaging because it’s primarily a visual platform, allowing you to post pictures about the products and services you sell.…

Companies are finally starting to realize the power and impact social media can make for their brand, but there’s still one component of most social media sites they’re not using as effectively as they could. Live steams on various social media platforms such as Facebook Live are incredibly popular with…

Blogs have quickly become one of the most important marketing tools for many businesses small and large. They’re incredibly easy to publish and maintain while allowing you to become closer to many within your customer base and present a wonderful opportunity to show off your knowledge of your industry. Blogs…

As a small business, you face certain challenges the big guys don’t, especially when it comes to marketing. While you may not have the multi-million dollar marketing budget that a giant corporation does, you still have some tricks at your disposal that can benefit your small business tremendously. Before you…

Digital technologies have improved rapidly over the last several years. Social media has quickly become instrumental in helping many businesses, both large and small, get the word out about their products and services, as well as engage and attract customers through online means. One of the most fascinating developments, however,…

Making sure the link to your Facebook group is absolutely everywhere it can be, you will get it in front of far more people than you would otherwise.Using as many media formats and social media platforms as you can will expand your audience to those who may not have known…

Want to know what everybody’s talking about? Hop on Twitter. The little light-blue bird is everywhere. Twitter is on the news all the time, and there’s a reason for that. This social media platform has found a massive audience and has given a megaphone to some of the most powerful…

In the wake of the pandemic, there are thousands of entrepreneurs who want to start a small business in what must be a better year, 2021. If you’re one of these future small business owners, it’s important to not dive into the process too quickly. For example, if you have…

Compared to SEO and social media, email marketing seems old school. But email is still a powerful tool if used the right way. In the overcrowded digital world, users closely guard their email. No one wants more junk mail. To capture a potential customer’s email, you really have to work…

If you’re planning to start a small business, there are some essential things you’ll need on day one. The first is a business plan: what are you selling and who are you selling to? This is the easy step and, for many, the most fun. But it’s not the only…

Even before the COVID-19 pandemic, many people spent their days sitting and staring at a computer screen for work. Now, since the beginning of the pandemic, the number of people looking at a screen all day has increased. As a result, the number of people suffering from eye strain and…

Blogs have been around for decades now, and they lasted for a very good reason. They’re the best place to share long form information with your audience. Your customers and clients want to know your opinion on different topics, what’s going on with your business, and what helpful information you…

Businesses have a lot on their plate these days. There are expense reports, keeping track of overhead and making sure your employees feel validated and are working efficiently and effectively throughout the day. There are so many variables and complex tasks associated with running a business, that owners can sometimes…

The number one question businesses are asking today is, “how can we improve our Google search rankings for our website?” The answer is making improvements to SEO, or search engine optimization. SEO is a term which refers to the ability of a website to consistently rank high in Google’s search…

Marketing is critically important in the age of the internet. It’s even more crucial for owners of small business and startups, as marketing efforts could lead to substantially more customers and profits over the course of your growing years. Marketing is one of the best methods today for maximizing profits…

Customers are your biggest asset and can be a hugely effective marketing asset, as well.By pivoting your marketing strategy to include your customers, you can create a cost-effective, sustainable marketing plan.Try using free items, rewards for returning customers, and social media as a way to get your customers to sing…

Digital marketers today are doing everything they can to improve the reach and content of their business. Recent studies have shown that content marketing is more than three times more likely to generate leads than paid search advertising, and that eighty-one percent of B2B companies have a blog to improve…

The business landscape has evolved rapidly in the last several years, and small businesses who want to keep up with this rapid pace must embrace the power of digital marketing. There are many different avenues to choose from when trying your hand at digital marketing, but one of the most…

Twitter has changed the rules of the marketing playbook. There’s no doubt about it: the social media platform has become a marketing force for all types of businesses, from large corporations to small businesses. So, just how (and why) can you use Twitter to help your business grow? In this…

In the last four years, the video component of brands’ advertising on Facebook has tripled, and videos are the highest on the Facebook algorithm’s list of priorities. If you want to capitalize on this feature, you’ll need some techniques to ensure your videos get the maximum amount of engagement. Some…

In the arsenal of digital marketing techniques marketers use today, few are as efficient and cost effective as social media. Social media platforms have transformed the business realm, as companies of any size can now garner thousands or tens of thousands of views and clicks through simple campaigns and the…

Instagram is a primarily visual platform in which accounts share photos, videos, and special posts called Stories. The community appreciates engagement, entertainment, and education above all else. Building your brand presence on Instagram happens when you regularly engage with your target audience and provide valuable content.To reach more people, you…

Now more than ever, businesses are harnessing the power of social media to expand their reach and connect to their customers in new and exciting ways. While social media is a great marketing method which is currently working wonders for many small and large businesses alike, there are a number…

Thank you emails can be sent before or after a purchase, and they are a great way to demonstrate your appreciation for your leads and customers. When crafting a thank you email, balance your expression of gratitude with any sales pitches. Your chief goal is to nurture a loyal customer…

The internet has brought rapid change throughout the business world. This change has been slower to come to the manufacturing side of the process, but it has come. Many companies today are vetting manufacturers online before they ever decide to purchase their products, prompting many manufacturers to adopt digital marketing…

Knowing your brand and your customer are the first steps to a successful media campaign.Have a good mix of images, video, and text for the most success.Don’t forget your analytics! So, you’ve done the work to start your business. You’ve probably dedicated your time, your life, and your finances to…

In the internet age, digital commerce has exploded. While Amazon is responsible for a large portion of this growth over the last few years, Facebook has done its fair share to help companies advertise and enhance their business. The global social networking company has had a massive influence on purchasing…

You’ve put in so much work to build up your business. You’ve spent hours refining your products and your sales approach. You’ve invested your energy into offering the best products you possibly can. But you aren’t seeing the results you imagined. Your sales are down and your stress levels are…

In the age of online businesses, SEO is a key focus in most marketing strategies. SEO stands for search engine optimization, which is a fancy term for how easily your company or product can be found online. The companies that show up in the first few links on Google, or…

Video has established itself as the most engaging form of content, leading many companies to adapt their marketing strategy accordingly.This growing trend has spurred businesses to evolve their approach to video content in order to get to get the most out of their marketing approach.Thankfully, there are many ways to…

In the business world, coming up with the golden idea or product often means nothing if you don’t know how to market it effectively. Luckily, there are many ways to market your product or business to drive interest and increase sales. Effective marketing will generate interest, leads, engagement, drive sales…

Successful rebranding requires careful assessment of your current brand position and a vision for where to go.Always take your current customers’ and staff’s insights into account.Make sure that your brand’s visual presence matches the values, goals, and target audience for your rebranding. Times change and your business changes with them.…

Email marketing is how you connect your customers to your product, service, or craft.Mastering the fundamentals is essentialWith email marketing built on fundamentals, you can weather any change in the market and platforms. A great thing about email is how easy it is to now communicate with your customers directly.…

Developing a detailed customer persona helps you craft an email campaign that’s naturally appealing to your audience and more likely to be opened.Always aim for clarity and keep your message concise and to the point.Get up close and personal with your readers, but take advantage of automation technology whenever possible…

Marketers don’t often have to discuss the ethics of their work. But they should! There’s a lot to marketing, and there are a lot of ethical issues around tactics used. If you have any experience with psychology, you may have run into Maslow’s hierarchy of needs a time or two.…

Crowdsourcing projects tend to go faster than ones with traditional fundraising.Crowdsourcing has been in use for a while, with Pillsbury creating notable campaigns in the 1950’s, but it’s fairly new to the internet.Crowdsourcing is an effective method of getting content for your brand. Crowdsourcing is in use on many platforms…

Marketing and branding go hand-in hand to promote your business. While they are similar, marketing and branding each have a distinct purpose in furthering the awareness and growth of your company. Your unique brand identity represents you and your business. Marketing is the use of tactics to introduce and push…

Infographics are a fantastic way to convey information. The best businesses in 2020 are making sure that their websites feature these creative visual representations. Keep these considerations in mind when you want to create an infographic that makes an impact. Read on for more information about: when to use an…

A content pillar is a way of strategically building and aligning content that meets your target audience’s interests and needs.Content pillars are supported by topic clusters that encourage users to keep engaging with your brand.Building a successful pillar requires careful keyword research and an audit of your existing content. If…

A vision map provides a comprehensive visual overview of your company’s values, goals, and metrics.Creating the vision map can help you refine your vision and put it into action.Your team should play an active role in the creation of the map. It’s hard to grow without vision. Having a clear…

Email marketing is one of the highest-ROI forms of marketing, but only if it’s done well. If you’ve ever unsubscribed from an eyesore of an email newsletter, you understand why. So, how can you create an email marketing campaign that people will be excited to receive? Here are some things…

It’s hard to believe it, but the year 1990 was 30 years ago. Back then, the World Wide Web was still growing, although Web 2.0, now better known as social media, was right around the corner. There were multiple search engines, but Google didn’t yet exist. The digital landscape was…

●  Global teams benefit everyone ●  Geographical and cultural diversity can present some challenges ●  Help team members to work together by embracing their backgrounds More and more companies and organizations are finding their workforce expanding to include talented individuals around the world. Instead of simply pulling from local job…

Your email newsletter open rate boosts your business’s success. Know your email newsletter open rate and work to improve it. Cater to your audience through good email timing and enticing subject lines. You put a lot of work in to your email newsletters. An open newsletter excites the customer about…

There are a few reasons why paid media doesn’t work. Finding out that your paid media isn’t working is never fun. Luckily, you can turn that ship around with some tweaking. Consider these things when evaluating your paid ad. ●  Is your ad targeted correctly? ●  Are you knowledgeable about…

A global team working seamlessly together is a dream come true for organizations and worldwide businesses. Every team member has their role and every team member is on point with the tasks at hand that lead to the ultimate goal of company and customer success. Are there hiccups to the…

A logo is one of the most crucial parts of a business; without a logo a business is nothing. A logo is what will ultimately draw consumers in, give them their first impression of your business and overall decide their first opinion of your brand. However, the million-dollar question is…

Your logo is the visual symbol of your brand, so it’s crucial to develop one that truly represents your brand’s message and promise. That means thinking outside the box and creating a design that instantly connects with your target personas. There are as many variations on logos as there are…

The leaves on the trees are all changing colors and there’s a crisp chill in the air everywhere you go. It must mean that fall is coming, and it’s coming sooner than you think. You’ve probably already gotten your sweaters out and are thinking about what your favorite food manufacturers…

For years, marketers have struggled to figure out how to reach the elusive millennials, the so-called digital natives who didn’t respond to traditional advertising methods. Now, millennials are the marketers. As 25- to 35-year-old members of the workforce, they’re increasingly in charge of decision-making and find themselves in the same…

Mobile marketing is one of the most important forms of marketing today. In fact, an overwhelming majority of consumers discover businesses and get references from their mobile devices.  This doesn’t just mean that businesses should simply have a website and hope that consumers discover them when they’re searching for a…

Your website is your digital storefront. It’s where most of your customers will end up, whether they interact with you first in the real world or find you through a search. When your website stops working for you, it’s time to think about redesigning and relaunching. The easiest way to…

Has your market appeal taken a nosedive based on the readability of your words? Believe it or not, but the fonts you choose prior to publication are one of the most sought after credibility searches that engages your audience. We are visual human beings who thrive on observation and sensation…