A tri-fold brochure has been a staple of the print marketing world for what seems like forever. Their usefulness hasn’t diminished over the many years they’ve been around. They can display relevant educational or sales information in a small area, avoiding the issue of taking up a lot of space…

App development is one of the most competitive, and most rewarding, areas of the tech sector. Who wouldn’t want to create a product marketed to a global audience of entranced users? The opportunity to see an app you created move into the trending and featured app categories is certainly an…

Consumer shopping habits have been steadily shifting toward a preference for online interactions for more than two decades. Judging by the latest consumer behavior data, the transition is picking up the pace. Gen Z and Millennials are driving the acceleration with both cohorts stating that they were most likely to…

Facebook has grown from a small invite-only platform for college students to one of the top social media platforms in the world, with 2.98 billion active monthly users in 2023. While other apps like TikTok and Instagram have surged in popularity recently, every business still needs a solid Facebook marketing…

As a society, our attention span is narrowing. This means everyone, from marketers to artists, must find new ways to gain consumers' attention and keep it. Musicians, along with creating catchy tunes and lyrics, also have to find new ways to stand out in the crowd. In the age of…

Good stationery design is important, and you need to be sure that each piece will positively reflect your brand and do it consistently across all formats. You also need to ensure that it’s rendered in the optimal resolution, format, and size. The complexity of flexible stationery design makes for a…

When we think of packaging, square brown boxes come to mind. That’s because it’s what we often see after ordering online. Anytime you click “purchase now”, you expect to see a brown cardboard box at your door within the next 3-5 business days. But packaging doesn’t HAVE to be boring,…

Like infographics, videos, and graphically designed emails — PowerPoints are a great marketing tool to communicate your message quickly and effectively. Why? Humans process images 60,000 times faster than text. This means a PowerPoint presentation can hold your consumer's attention longer and relay more information than an email or long-form…

Vinyl records have made a major comeback since the era of bell-bottom jeans and way too much hairspray. In 2022, $1.2 billion records were purchased, a 20% increase from the previous year. Why are records, Polaroids, and even bell-bottom jeans becoming popular again? The answer is simple — Millennials and…

Since the 18th century, people have been trying to determine the best way to share information. In the 1830s, a lawyer named André-Michel Guerry was the first to show data using darker to lighter shadings of color. This, you could say, was the first infographic. Since then, infographics have been…

The labels you put on your product can grab consumers' attention and convince them that yours is the best choice. Label design can be tricky, and ensuring the information you need fits within the parameters can be a painstaking task. Luckily, Flocksy’s professional graphic designers can create the imagery and…

Investing in your website’s design is essential if you want to keep visitors on your site and engaging with your brand. But in order to get that dream web page, you are probably going to want to consider bringing in a professional graphic designer. They’ll have the skills and tools…

Here’s the thing, while most people recognize that they need to put a lot of thought into the design of their logo, the colors, the font, and the size, few consider the importance of the formatting. This common rookie mistake often leaves brands struggling with a logo that doesn’t quite…

While fashion styles and trends come and go, there is one exception that has stood the test of time for decades: the graphic t-shirt. Graphic t-shirt designs can run the gamut from utilitarian to cute to comical or clever. What they all have in common is the fact that they…

A tattoo is an artistic reflection of your personal style and life story rendered on your skin. It is a big commitment, so you are going to want a design that you will be proud to show off for years to come.  So, how do you get the perfect tattoo…

Business exchanges, transactions, and partnerships are taking place online more and more often these days. So, if people are sharing all of their business contact info via social media, smartphone, email, or app, do you still need a traditional printed business card?   Absolutely! There are still several compelling reasons…

Covers, despite the old adage, are how people first judge your book. By looking at the cover, a potential reader can determine what the book is about, identify the genre, and get a feel for the story’s vibe and mood. When you need a cover for your book, getting a…

In our modern world, you will see posters used for everything from advertising music concerts, movies, and other events to promoting political campaigns or selling products and services. Why has this particular form of advertising stood the test of time?  It’s simple…posters are effective. A clever, humorous, or artistic poster…

Stunning visuals are a marketing must for any product or service. Human beings are intensely visual creatures, and we are conditioned to take notice of imagery that is mentally and emotionally stimulating. As a musician, your music is your product, and you will need to market your wares using visual…

When it comes to getting your message across, the banner is prime real estate. Whether used to promote an idea in the digital advertising space or share a message in a physical space, the banner is one of the most impactful ways to generate attention for your team, your brand,…

If you have reached the stage where you are considering updating or refreshing your brand then your logo has clearly done its job well and your brand has grown and evolved from its original form. That is a good thing. Still, while it is natural for a brand image to…

Great restaurant menu design can assist customers with choosing the best option for their tastes, enhance the overall dining experience, and get those appetites roaring. A menu can be so much more than just a list of dishes. It can be a powerful branding tool that communicates your restaurant style…

Creating an app, launching a new product line, or designing a website is often a collaborative process that involves working with one or more team members to design and revise your project. Even if you are going it alone, you will likely need to share your work with clients, prospective…

The web has opened up a wealth of self-publishing opportunities making it easier than ever for aspiring comic book creators to get their work in front of a wide audience of (hopefully) adoring fans. If you have ever dreamt of becoming the next DC or Marvel creator, now is the…

From assembling a bookcase to configuring our smartphone, we frequently rely on the booklet of instructions included with our purchase to guide us through the process. Few ever stop to consider what goes into making these essential but underrated tools.  In this post, we will take a look at what…

When you think of the logo and visual identity of companies like Airbnb, Coca-Cola, IBM, Apple, and Netflix, what’s something they all have in common? They all use a custom font typeface, or custom typography, to distinguish themselves as a brand.  Many brands, companies, and services use custom typography in…

When you’re working hard to improve your brand’s online presence, using every tool out there is more than just a smart idea, it is essential. You want to snag your customers’ attention, and so does everyone else. So, how do you keep up and stand out? In 2019, a design…

When you have an idea for a piece of merchandise with a unique design but lack the skills to draw it up, where do you go? Easy! Custom merchandise illustrations can take your idea and make them a reality. But what is the process for getting merch illustrations, and what…

The visual appearance of your brand across various platforms, such as social media, ad spaces, your website, and more, is a large part of your brand’s recognition among both potential and current customers. Your brand’s visual identity has the power to reflect your brand’s personality, message, and value to your…

We often think of reading a book as the act of processing the lines and paragraphs of written words from the pages and transforming them into imagery or ideas in our minds. In many cases, this is a pretty accurate depiction of reading a book, but as any child will…

Take a moment and think about the amount of information that you consume and process every day. The average person will read numerous messages from social media posts to emails to the menu board at the coffee shop. We are bombarded with messages all day long. Businesses and brands looking…

Across a variety of industries, technology continues to grow in every way, particularly in artificial intelligence. Machines and humans are coming together in so many ways, now that AI is coming into the world of graphic design and art. This “AI art” is a rising trend that’s affecting graphic design…

When you’re looking for a character for your story, brand, animated videos, comics, etc., the first step in the process is designing that character. Bringing your idea to life is about coming up with a unique illustration that captures the character and showcases how you saw them in your mind.…

When you’re creating a professional profile, a social media persona, or enhancing your branding with a recognizable face, you’re in the market for an avatar. In fact, having an avatar designed for your brand is becoming increasingly popular. You can also design avatars for the users on your site. If…

Mascot design can take a company’s presence and connection with its target market to a whole new level. Through the use of a personalized mascot, you can create a warm welcome, psych up a crowd, and attach a friendly face to an otherwise neutral product. Mascots can be funny characters…

Brand promotion and recognition continue to be a significant part of a company’s success and will likely continue to be one for the foreseeable future. A great way to make your site, advertising, and packaging stand out is to utilize the latest design trends to your advantage. One of the…

Designing a logo is an interesting task and can be accomplished in many ways. However, no matter how you go about doing it, getting a logo for your new business or revamping one that’s not performing is extremely important.  Logos are a brand’s first impression, and you have to make…

In today’s world of online and print marketing, images are impactful, engaging, and necessary. Custom illustration design is an incredible way to blend art and branding to boost your visibility across various platforms, especially on your website and via social media. When you’re working to enhance the visual appearance of…

Without a doubt, a great logo will help skyrocket a company’s customer base and financial success. A brand’s very identity is tied to its logo until the end of time. Logos are used to convey what your brand is all about. The best tech logos do a combination of the…

Logos are a critical aspect of any brand; they’re what represents a brand and makes it recognizable to customers. When you think about all the top brands(Apple, Google, Target, Microsoft) a lot of times what will instantly come to mind is their iconic logos. Logos speak for their brand and…

One of the best things about being in graphic design, is that we get to see all kinds of companies start getting rid of their old logos and, in place, giving their logos a new and fresh look. We watch as businesses large or small either update their logo and…

With competition more fierce than ever before in every industry and a need to stand out amongst the thousands of businesses offering the same services as yours, it’s more important than ever to make an impression. No longer are traditional design methods working to grab people’s attention and leave your…

If you’re good with layouts and graphic manipulation why do you need to know how to adjust photos? Isn’t it the photographer’s job to get the picture done correctly? Why bother learning to do somebody else’s work for them? The answer, of course, is that it’s your design and you…

The design industry is ever evolving. New trends and social behaviors are always cropping up in this creative sector, and sometimes it may feel as if you don’t know where to begin as an aspiring designer. There are a few tips to consider when thinking about jump starting into a…

The design process should be a collaborative moment between both the client and the designer, spearheaded by the client’s knowledge of the product and consumer base, and the designer’s knack for creativity and bringing the client’s needs to life.  One of the main things that can get in between this…

Professionals today are vying against an avalanche of competition of others who are creatively, and business minded. The presentation of any artist has to be top notch, and this starts with the presentation of their portfolio. Many young creatives today don’t understand just how important a great portfolio can be…

Working in today’s market is exciting. There are opportunities all around you, especially as a freelancer. As the business world moves progressively into a digital world, freelancers are having more chances for work and with that comes a crowded space of people vying for the same job. Having a specialty…

Illustrations are powerful tools in web design. Throughout this discussion learn what conventions are best when using them.These conventions when used effectively can make your brand stand out among your competitors.Look over the examples included in this discussion and see how other companies effectively use illustrations. If you are a…

How do successful creatives stay inspired, what separates them from others? The difference lies in the way they think, as your mind determines your success or failure. Creatives must cultivate a winning mindset in order to get over the many hurdles that present themselves in the business world. Continue reading…

A professional graphic designer will be knowledgeable about the how and why behind logo design.DIYing your business logo may be tricky because you may have difficulty being objective, you may not have the right software or experience necessary.Outsourcing the design of your logo may be a better use of your…

Artists, including graphic designers and web designers, can sometimes fit into the stereotype of being so involved in their creative process that they don’t pay attention to the clock or the calendar. It’s true that time flies when you’re working hard and engrossed in your project. It’s also true that…

All of us are feeling a little isolated, even those who thrive on being alone. Creative people are often a combination of introvert and extrovert. They express emotions and thoughts in their art but are still conversational and draw zest from others. For an artist, painting, sculpting, or designing is…

Getting enough sleep is one of those novelties that seems to surpass even the most stalwart business executives and people who thrive on artistry. Not everybody is immune to insomnia, no matter how hard they try to convince themselves otherwise. Thus, it’s no surprise that a good night’s sleep is…

Being a good designer usually means being up-to-date with the latest trends and aesthetic know-how. It takes some practice to get there, but once you do, however, you will notice that a majority will be studying and incorporating similar styles and ideas to their designs. This brings you to your…

Establishing a fair rate can feel daunting to most creative freelancers, but it is also an essential part of the profession.Despite misconceptions, creative work shouldn’t cost pennies, nor do you have to go through uncomfortable negotiations to secure a fair fee.It is equally important for freelancers to understand their own…

Logos must express a business’s key messages and the experience that consumers should expect. This attracts new customers and builds trust in the brand.The best logos are simple, relevant, balanced, and memorable.Logos should be easily scaled up or down, with complementary design elements rather than tacked-on text or cluttered details.…

Whether you’re just beginning your career or you’re a seasoned graphic designer, it’s a wise idea to invest some time and energy into marketing your services. Take a moment and ask yourself these three questions: Do I have a presence in the right online spaces? Do I feel like my…

A company logo represents the entire business and holds the potential to make or break its chances of success.While it’s important to think outside of the box, there are certain guidelines to creating a winning logo design every time.All successful logos are unique in their own way, but they share…

Color can be as powerful of an element in your branding as the shape of the logo itself.People respond to color on an emotional level, but there’s an exact science to pleasing color combinations.As important as it is to be familiar with your industry color trends, you should also never…

When sending finalized logo files to a client, it is paramount that everything is formatted correctly. This could be the difference between keeping and losing a client. What follows is the checklist you should consult before sending out your final product. In short, you need to: Convert your text layers…

Designers should make a habit of collecting, organizing, and making lists of their own ideas, strengths, and points of improvement, as well as their favorite designs. These can be used as viable sources for inspiration and reference during creative blocks.Designers should immerse themselves in the world around them– the art,…

Packaging design must accommodate branding, required information, and the visual assets that most appeal to the target audience.To stand apart from the crowd, be innovative with visual elements, how the packaging closes or folds out, and the overall look and feel of the design.Even with a creative approach, it’s important…

Design thinking is a process with a methodology.Fostering great design thinking is a delicate balance of the elements of a design-focused culture.Design thinking can grow a company’s bottom line. Great graphic design is never an accident. But how, exactly, does a company get great results consistently? If it were as…

Logos have a few new aspects this year.Some major trends are the same.Expression and storytelling are taking a center stage for many brands. Those in design who love big headlines avidly watch the newsreels every year hoping for something groundbreaking. For the last few years, they haven’t gotten it. The…

The logo is the face of your brand. Whether you are an online brand, a brick-and-mortar, or a combination of the two, you will gain attention with your logo if it’s done right. A logo must reflect the design aesthetic and values of the business it represents. That’s a lot…

Creative jobs and their scope of influence has widened over the years, helping professionals explore a diverse range of career opportunities. Organizations tend to hire graphic designers to craft appealing designs for packaging and advertising purposes whereas illustrators are highly sought-after by novelists, marketing agencies, and advertising firms. The demand…

Throwback palettes embrace a vintage aesthetic in 2020. Dark Mode has inspired a new wave of color trends. Classic hues remain the height of sophistication in design. There’s a reason that Oz is portrayed as a land of brilliant color in the film The Wizard of Oz. Color is able…

●  A minimalist design is still a strong design. ●  A minimalist website encourages engagement. ●  Minimalism encompasses usability and the form of the website, not just the extras. Minimalism is an important design trend. Things are growing on the World Wide Web. It’s gotten to be too much for…

The importance of an online presence A glimpse at the best online logos An online presence is important these days. Many brands are finding that they have to adapt their logos to look amazing online. They are simplifying things to make them look good on mobile. But some brands have…

With all the time you put into your ministry, you don’t want your church to be overlooked. Instead of being passed over, you can make your church stand out with some simple design ideas.  The right design will pull the attention of the person searching for their place of peace.…

A good infographic can be a powerful marketing and educational tool. Designed the right way, it can not only offer valuable information on a subject, but it can also educate a viewer on a business and how it works. What is not commonly known is that there can be different…

The fascination with logos. What is about them? Maybe it’s the fact that they say a lot about a brand without even needing text. Perhaps it’s the fact that they can be so unique and stand out from the sea of other designs. No matter what it is, we know…

A logo maker or logo generator is a cheap, effective option for getting your branding off the ground in a jiffy. While a logo from a logo maker could never replace the endless hours and expertise of a design agency, it will work for the short run! A Quick Turnaround…

Higher education can take a page from business when it comes to marketing. The principles are the same, and nearly every school wants more students in at least one discipline. If your school is already full, you can still use marketing strategies to target types of students you are looking…

If you’re a new business, you need a logo. And if you’re rebranding, a new logo is a great way to freshen up your look. But how do you find a designer who really gets you? It’s easier said than done. Even the best designers may not produce a logo…

So, you’re considering a rebranding. Perhaps your old brand seems a little tired or outdated, or you’re moving into new markets and outgrew your old brand. Either way, a rebranding is not to be taken lightly. Here’s how to navigate the rebranding process in a way that boosts your company.…

So you’ve just spend a good portion of your work day putting together the prefect design for a print project. The size and proportions look great, the colors are vibrant and seem to pop right off the page. You just can’t wait to show off your accomplishment to your boss…

For many small businesses that are just starting out, it may seem counterintuitive to focus much attention on graphic design. However, in actuality, this is one of the best strategies and early moves for any company trying to expand their clientele and reach. That is because we live in an…