Before holding a virtual conference, one of the first things you must plan for is how to stay in touch with your team and collaborators. The tools are many, some better than others, some free and others not. The good news is that there are many options for you to…

With working from home, organizational issues and struggling with staying on a strict schedule 100 percent of the time may start to crop up. With the lack of office structure, remote employees tend to work longer nearly “all day” compared to in-office employees. Remote work can also result in feelings…

2021 has been a year for the books! If you’re looking for help with how to manage and set goals for your small business, now’s the time to get a hold of it. The key to setting goals for a small business is to keep it practical and easy at…

We live in a world of computer code, and things like access to our bank account and our identity are guarded by a few characters punched in on a keyboard. The least we can do to keep ourselves safe is to try to make those keys as secure as possible.…

We are living in a technologically mediated world in which we are led to believe there is a “marketplace of ideas” where anyone’s views can be heard. But the economic realities of the marketplace mean that all too often only the loudest and most privileged voices are amplified and heard……

Are you feeling like your business needs a shot in the arm? Perhaps what you really need is for more people to take notice of your company. Standing out is hard when there's so much chatter to fight through. Let us show you how to make people to take a…

Whether it’s a digital product, an e-commerce shop, or informational hub space, there are many opportunities for entrepreneurs to employ industry winning technology in building the business of their dreams. If you’re interested in starting your own small business or have been thinking about it but don’t know where to…

The opportunity of remote work is one of the best things you can do for your company. Employees are the heart and soul of an organization. Studies have found that businesses that implement remote work policies see increased productivity, efficiency, and fulfillment from their employees, which in turn means your…

In today’s world, with so many distractions and 24-hour information overload, you will need a clear vision to manage your time better. In this article we shed some light on a few techniques to help get you there. Information overload & the disinformation that comes with itPomodoro & Pareto: First…

For recruiters who are always on the lookout for great talent and quality candidates to fill their open positions, a polished and professional resume is very much sought after. It’s one thing to do the hard work on your resume, but it’s another thing to do it in a thoughtful…

Whether you have just been promoted or are looking to improve your skills, this guide will help you become the best office manager you can be. The role of an office manager has changed greatly over the last few decades. The COVID-19 pandemic has completely redefined the role. While many…

Business burnout is not an excuse. It’s a legitimate condition that the World Health Organization has classified as an “occupational phenomenon.” If you’re feeling completely exhausted and unmotivated to the point of tears, you may be suffering from business burnout What Is Business BurnoutHow to Treat Business BurnoutHow to Prevent…

2020 became the year of Work from Home in wake of the COVID-19 global pandemic. And though things appear to be moving in the right direction thanks to the COVID-19 vaccine, it’s likely that WFH or some variation of it is here to stay. Whether your kids are also learning…

The world is becoming more Eco-conscious by the day. Climate scientists have reported chaos in the coming years if the entire planet, both individuals and large and small businesses, don’t start to conserve their resources and help curb the rise and devastation of global warming. The good news is that…

Businesses of all sizes are doing everything in their power to create efficient and highly organized work environments for their employees. An efficient work environment increases productivity and keeps employees focused on the job at hand, rather than allowing distractions to creep up and create problems within the business environment.…

The business landscape is always competitive, and your company should be doing everything in its power attract customers. One of the most deceptively simple ways to do this is to offer your customers exemplary service. This is more than showing up on time for appointments and double checking the quality…

Working is stressful. The constant onslaught of emails, the meetings, the deadlines that just keep coming; these are all contributing to a growing number of workers feeling exhausted, stressed, and sick of it. Studies have shown that exercise is a great way to manage stress. Try taking a short walk…

In business, middle managers spend about 35% of their time in meetings and upper management, including business owners, will spend even more, as much as 50%. With half your life spent in meetings, you need them to actually mean something and be productive. Being prepared is the foundation of a…

Failure is a normal part of life, but making missteps on the job is still an uncomfortable situation. It can feel frustrating, humiliating, and even scary to realize you’re made a mistake at work. Remember that everyone makes mistakes from time to time, including your management team, director, board, and…

When you were a kid, you probably dreamed about having a specific job when you were growing up. Maybe you’re in that job right now and you’re as happy as you can be. Or, maybe you’re got that job but it didn’t live up to your childhood dreams. What you…

In the business sphere, there are few people more important than the project manager. This job requires the holding together of many points of view and making sure that both the project team and project overseers, or upper brass, are content with the job being done. Many project managers are…

Running a team of employees is never an easy task. There are many variables to consider as well as personalities and expectations to contend with. However, there are many techniques and principles skilled leaders keep in mind when leading the way in their company and driving their team toward accomplishing…

When you think about making a living, what image comes to mind? Is it some bored office worker who’s just counting down the minutes until they can take a coffee break or go home for the day? The internet has helped us all become more connected, leading us to find…

Owning a business means you need to keep your business knowledge sharp. There are so many new thoughts and ideas about how to run a business. To stay competitive, you need to always be improving and growing your business knowledge. Growing your business knowledge can start on your terms by…

As a business owner, part of your job is to keep your employees safe. They dedicate 40 hours a week, sometimes more, to your company and you should repay them their time with your care about their workplace safety. Workplace safety includes safety in an employee’s environment, equipment, in the…

Chances are you have a Facebook page that you visit at least occasionally. Facebook is now so integrated in our lives, it’s how we stay connected to our friends and family; it’s how we get our news and share our opinions. What if you could get your income through Facebook?…

We’ve all had less-than-stellar customer service experiences. What separates these bad experiences from the ones that leave you feeling seen, heard, and valued? Much of it comes down to some basic things that a customer service representative can do to help their customer resolve an issue and leave feeling satisfied.…

All resources on leadership repeatedly insist that having empathy in the workplace, or as an entrepreneur just starting out, is essential for displaying one of the most competent skills of leadership. Why is this so? Empathy enables you to know if the people you’re trying to reach are actually reached.…

Working in customer service can be a trial-by-fire. Today’s consumers expect top notch service from every brand they encounter. Whether you’re building your client base as a business owner or work a customer-facing role in any industry, customer service is one of your most vital tasks. You can improve almost…

In today’s digital and professional landscape, the companies with the most customers are not just those who are able to attract the most in a short period of time. Rather, the companies who prosper are those who are able to retain their customers and offer them great service with every…

Failure isn’t the end and success isn’t the most important thing. With failure, you will learn what you truly value and that can make you a better person.Though professional failures are painful, they can teach us valuable lessons that will help us as we start our next venture.Failure even helps…

Once you get a grasp of your customer’s mindset, the rest is gravy. The key is to gather your team, focus on the deepest strategies that maintain your target audience, and don’t ever let them go. Getting ahead of what your customer is thinking requires a commitment and dedication like…

The modern world is chock full of distractions and that’s not going to change anytime soon. The most productive people are not those who learn to simply ignore these distractions (as that’s nearly impossible) but those who know certain methods and strategies to maintain their focus. There are a number…

Every morning you wake up with a plan and a purpose, you can thank your previous night’s evening regimen for creating the intention. Your nighttime routine makes all the difference in how you approach the following day with reckless abandon. It’s your overall self-care, well being, and your attention to…

The new year is a time of new beginnings. It’s a chance to close the door on the past and step into the future. The first month of a new year inspires us to start fresh. January is the month of resolutions and changes. Here are 5 ways to take…

Are you feeling the doldrums setting in as the days are shorter and the weather is chillier? Well, fear no more, as these 7 winter tips can be used to help keep you feeling efficient, motivated, and wonderfully productive. Life doesn’t always give you the opportunity to hibernate, and it’s…

Have you ever passed by a billboard that just didn’t make any sense? Did you ask yourself, “Wow, who let that happen?” Maybe you had the same experience when you saw a Facebook ad that was confusing, or a sponsored post from an influencer that was just cringey. What was…

Business relationships are built on the same things as personal relationships: trust, time, respect, and laughter.Tools like communication, generosity, and social media can make building relationships much easier.As you educate your customers, offer help, and ask for feedback, you’ll see your customers happily coming back because of the relationship you’ve…

Email has been around for a few decades now, which means there’s lots of advice out there on how to best organize your inbox. However, as both email technology and the way we communicate changes, we need to take the time to re-evaluate our email best practices. Our inboxes are…

The end of the year is an excellent time to take stock, clean up, and plan out your business’s growth.Be sure that you finalize all financial statements and HR documents so that you can meet important deadlines.There’s always a chance to revise your current approach and set new goals. 2020…

Focusing on creating a strong team can help your employees feel a sense of community, while also keeping their focus on your shared goals.Focusing on supporting your team will help them in their personal lives and by improving that space, you will see them being more productive workers.Focusing on yourself…

You have your business idea. It’s something you’ve worked on for a long time. All you’ve been waiting for is the right moment to pull the trigger. It turns out, the end of the year and the New Year are the perfect time to commit to finally making your business…

What Is Zoom Fatigue?Why Does Zoom Fatigue Happen?Tips For Fighting Zoom Fatigue Since the outbreak of the COVID-19 pandemic, we’ve all turned to virtual interactions. We are calling, Face Timing, and on Zoom way more than we ever thought we would be. In the last nine months, with the sudden…

Managing remote work teams provides unique challenges, potentially affecting productivity.Remote workers can suffer from problems due to being disconnected from the manager, coworkers, and the physical workplace setting.Managers can implement techniques to successful manage productive remote work teams. With video conferencing platforms, file sharing sites, project management software and messaging…

Making small changes can have a huge impact on how productive you are.With a little forethought, you can plan out your day and your deadlines so you can finish everything on time.Being realistic about what you can do and how well you can do it is key. We’ve all experienced…

The business sphere is constantly moving and evolving. It’s difficult to keep up with the pace of business on a good day, but if you or your employees don’t manage their time well, it will be nearly impossible. Focusing from day to day can be difficult but there are many…

Gone are the hopes that the pandemic would be over by the end of 2020. What has already been a rough year for small businesses now seems to be concluding with a holiday season tainted by the coronavirus. To stay afloat, businesses need to develop a COVID coping strategy. Here’s…

Most businesses rely on their teams working together on projects. Working together, even while working remotely, is simply part of making sure business can go on as usual. Having the different members of your team sitting in their own houses rather than down the hall in an office or cubicle…

Starting up a small business is a stressful and complex process. However, whenever you’re trying to start a small business of your own, there’s a guiding principle which will make your efforts easier and more efficient in many different ways. Having a brand in mind for your company and building…

While working from home may seem like a dream come true, at least in the beginning, the reality is that it brings its own set of challenges just like working at the office does. Lots of office workers find themselves working from home full time, for the foreseeable future, and…

“Commercial use” describes anything ultimately used for financial gain.All software you use to create for your business needs to be licensed for commercial use.Paying for commercial use licenses can be pricey, but lawsuits are pricier. Content Creation and Licensing Content marketing, naturally, requires creating a lot of content. You need…

The Covid-19 virus has changed how the world works in a dramatic and widespread fashion. One of the most lasting impacts the virus has and will continue to have is on the interviewing process. Since the proliferation of the virus in March, more than eighty percent of companies are conducting…

Working remotely has quickly become one of the most prevalent and important trends of the year in the business sphere. While workers and employers working from home can mean convenience and working at different paces and increasing job satisfaction, it also means increased difficulty in making sure new hires have…

Starting a small business is one of the most challenging goals an individual can accomplish for themselves. There are a multitude of challenges and obstacles that can seem impossible to overcome, but there are tenets of business which can help you get off the ground and attract new customers to…

YouTube is the most popular video-sharing platform in the world, viewed by millions of unique users every day. The platform is free to use and trusted by users who watch videos covering every category under the sun. If you learn the ins and outs of the platform, there’s no limit…

Many businesses have mastered the art of lead generation and attracting new clients from all corners of the internet. However, in this new day and age, the problem has arisen of how to retain customers you’ve already attracted. Customers today want their time and worth respected and their payments to…

The workforce is changing in the wake of the COVID-19 global pandemic. We are seeing more and more companies make the switch to remote employees and WFH permanently. This new normal requires a lot of changes on behalf of employers and employees, from business hours, a technology learning curve and…

Communication is crucial in workplace relationships, yet it’s consistently one of the most undervalued and underused aspect of an office. Lack of communication can quickly lead to confusion and loss of productivity in the workplace, as well as resent between those who cannot seem to come together to solve their…

In the internet age, the race for efficiency has increased ten-fold among many of the world’s top businesses. Oftentimes, it seems that breaking down barriers between your employees’ home and work lives will bolster their efficiency and create a new era of production and results for your company…but this is…

In the modern age, it can be difficult to focus on one task for very long. This difficulty of focus can easily extend to your business, as distractions can pop up at any time and are sometimes impossible to ignore. Focusing is a lost art but there are a number…

If you’re familiar with Instagram, then you know that Stories have been around for a while now. If you prefer Twitter or Facebook over Instagram, then you might not know about the feature of this incredibly popular app. Essentially, Instagram added a Snapchat like feature to its platform where users…

Image file formats can be roughly divided into three types: raster, print and vector.The various formats lend themselves to different uses: print versus web, as well as the size at which they need to be displayedAlways check with your printer, developer, vendors and other team members to see which file…

Business success requires intentional work.Make the decision to grow and get started right away.Determine your vision, develop your brand, and make yourself visible. You’re in business for a reason. You want conversions, revenue, and overall success. By following your passions and your dreams, you’ve been able to start and run…

SEO strategy must pivot on occasion, just like businesses doSEO is a main source of visibility for your businessSEO has expanded far beyond keyword research, so make sure you look up the top guides Without SEO, there’s next to no chance that your business web page will show up in…

Social media can gain your brand direct contact with your existing and potential customers.Engaging in a dialogue with your audience is a more effective use of the platform than trying to sell a product.Playing it safe isn’t likely to pay off – when it comes to social media, different is…

Branding is essential for new businesses.The definition of a brand varies.Authenticity is key for businesses in the digital age. Branding can do so much to grow a customer base from scratch. New businesses face many challenges, and being known for who they are is one of them. Businesses have to…

Growth comes from both criticism and praise.It’s wise to learn to differentiate between relevant criticism and things that don’t make sense.Learning to understand our response to criticism is essential for growth Criticism and feedback can make some people want to run for the hills. And many people believe that growth…

Images play a crucial part in our world. From the internet to books, to blogs, to flyers and billboards, images are indented in our universe. They can grab people’s attention and are more apt to get someone interested in a product then writing is. Images will also hold people’s attention…

Having an online presence has long been an important extension for businesses. But when brick and mortar businesses face a crisis, moving online can be a critical lifeline.  Moving your business online allows you to continue providing products and services to customers when faced with disruption. Having an online presence…

Good communication isn’t nearly as hard as it’s made out to be. It’s simple, really. And, if we look at things with our psychological glasses on, there are ways that we can make communication even better than we have before.  Be empathetic and connect on a human level. Don’t be…

Let’s face it, most of us aren’t used to staying home or working from home for extended periods of time. Recently, many have been directed to shelter in place or self-quarantine and others were asked to work from home to help with social distancing efforts. While this unique time is…

Around the world, people have holed themselves up in their home offices and begun to do their work remotely. Whether they’re newly remote or trying to launch an online enterprise, working from home is a new challenge for many people. One of the biggest detractors of remote work is the…

Businesses generally have one goal. To generate new leads, increase sales, and ultimately scale their company. For many companies, one of the ways to do this is to partner (or reach out) to other companies or manufacturers and work with or collaborate with them. We call this B2B (or business…

At a certain point in every successful business’s life, it’s time to scale up. This includes hiring new personnel, targeting new audiences, and generating more leads. Sometimes, though, the decision to scale needs to wait until the business reaches a point at which it can no longer thrive without scaling.…

You may have heard the term responsive web design, but do you know what it really is — and why it’s important for your business? These days, the vast majority of your audience is looking at your website on their mobile devices. A responsive website is one that looks good…

The most influential and celebrated graphics designers not only revolutionized the field in some unique way, but also managed to distill their work and design theory into simple, pragmatic statements. These “mottos” still very much serve us today as valuable learning lessons. Anyone currently working in, or aspiring to enter,…

Virtually any business today either uses, or could benefit from using, Facebook advertising. True, traditional sources of media are still useful marketing tools, but social media is exponentially gaining favor as a go-to platform. Communicating with and reaching your customer base is an obvious advantage to growing your business, but…